Top 7 Organic Makeup Brands in India

Are you looking to switch up your makeup routine from chemical-based products to products with all-natural ingredients? Then you need to check out our list of best Organic Makeup Brands in India.

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With increasing consciousness for going chemical-free, more and more people have started looking for best organic makeup brands in India. So you don't need to look further, find the luxury organic makeup brands in India that you must introduce in your beauty routine.

Organic products are made from completely natural ingredients and are free from any toxic chemicals such as pesticides, fertilisers and herbicides. The ingredients are derived from plants that are grown with a few approved methods, including biodiversity conservation, cultural integration and ecological balance promotion.

For organic products, healthy fertile soil is developed to replace nutrients from the land by previous crops, while adding organic materials to the soil such as compost. Organic products are not tested on animals which implies that they are cruelty-free.

So you know you are making a conscious and improved choice when you opt for organic beauty products for your vanity.

Looking for more non-organic makeup options? Click here

List of Organic Brands In India

Here we have the list of best Indian organic brands for makeup and beauty

S. No. 
Name of Brand


Forest Essentials


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Just Herbs


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Ilana Organics


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Disguise Cosmetics


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Plum Cosmetics


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Ruby’s Organics


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Read more about the Top 10 Makeup Brands to trust by Clicking Here !

1. Forest Essentials

Forest Essentials is a homegrown cosmetics, skincare and perfume brand that specialises in Ayurvedic formulas for its multiple products. The company was founded in 2000 by Mira Kulkarni in New Delhi, India.

Forest Essentials produces natural, organic and Ayurveda cosmetics and has a policy of not testing their products on animals. So it is perfect if you are looking to venture into the world of organic beauty.

Recently, Forest Essentials Featured Among The Best Of Coveted Beauty Brands From Asia By The Oprah Magazine. It spoke of the unique approach taken by Forest Essentials in that it combines traditional ayurvedic knowledge with modern chemistry to make the best products.


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Our Top Pick: Forest Essentials Bright Tejasvi Emulsion

  • The Forest Essentials Tejasvi Emulsion is specially formulated by combining pure Cow’s Ghee

  • The Ghee is aged with selected Ayurvedic herbs.

  • The Ghee is used as a "carrier" (Yohavahi) for herbs and other ingredients because it possesses penetrating qualities and the ability to carry actives of herbs deep into your skin.

  • Use the emulsion as a massage balm on the face for plump and nourished skin.

  • It provides extraordinary smoothness, suppleness and radiance to the skin.


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2. Just Herbs

Just Herbs is a line of pure, tailor-made and Ayurvedic results-driven skin and hair care made from certified organic and ingredients collected from across India. The roots of Just Herbs are in Ayurveda and they follow ancient Ayurveda texts for all our formulations. The name signifies what the brand stands for-simplicity and purity. All that is used to create formulae is the purest of herbs and plant extracts. You can pick up any product from Just Herbs' range and you will notice a lack of typical ingredients like Sulphates, Parabens, GMOs, bleaching agents or any other carcinogenic or harsh chemicals.

In fact, if there arises a controversy around an ingredient, instead of getting into a debate about whether it is harmful or otherwise, they will simply stop using it according to their website.

Our Top Pick: Herb Enriched Skin Tint by Just Herbs

  • As is indicated by the name, this product is a balanced mixture of natural herbs and rich oils that serve as a BB cream for everyday use.

  • It has light coverage and SPF, which make it perfect for daily use.

  • It is perfect for the daily 'no-makeup makeup' look.

  • The moisturising skin tint uses essential oils too, so if you have sensitive skin, you'll want to patch test this first.


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3. SoulTree

The Products from SoulTree promise a seal of Truth–Ayurvedic, Organic and Ethical. Their brand policy is "truth is the route to beauty." The founders were struck with the idea on their travels in the Himalayas. From an origin and grounding in ancient Indian texts on Ayurveda emerged a guide to making makeup and beauty routines healthy, fair and sustainable for the consumer. Today SoulTree, today, is present at all major cities of India as well as in France, Germany, Switzerland, United Kingdom, Spain, Bulgaria, Ukraine, South Africa, Australia and Japan.

Our Top Pick: SoulTree Ayurvedic Kajal

  • SoulTree has one of the most extensive ranges for this product.

  • A staple in the Indian women's makeup bag- kajal is very important to get right as it goes inside the eyes.

  • This particular kajal by SoulTree is made with a combination of natural butter, enriching oils and some camphor powder.

  • Camphor has been claimed to have a cooling effect on the eyes when used with caution.

  • This kajal doesn't promise the longest application time, but that's a downside of ayurvedic formulae and recipes since they can't employ chemical that makes it long-lasting.

  • It comes in an extensive variety of colours. 



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4. Ilana Organics

The objective of Ilana Organics is to constantly create wholesome skincare made with meticulously and responsibly sourced ingredients that stand true to the promise of being all-natural. They acquire all high efficacy constituents from Organic and Trade Safe farms around the country with due certification. They are always on the search for natural and organic ingredients that give the most benefit with no harm in their effect.

If it isn't green, it isn't their way is the policy followed by this brand. The products by Ilana Organics are completely natural and without any adulteration to reduce the intended effect. They attempt to maintain high standards for efficiency and formulation. They strive to provide opportunities to semi-skilled workers in order to benefit their workers and try to use ethical means in all their processes. Being largely ethical for the betterment of personal skin and hair care and the environment is what sets this brand apart.

Our Top Pick: Ilana Organics Beet Tint

  • Do you know how lips look stained after eating a Gola or beetroot? Tints are used to replicate the effect. A tint gives you that natural, fresh look without looking like makeup.

  • Ilana's is a tint that can be used for lips and cheeks with a water base. It derives its colour from beetroot.

  • It's super easy to use and it can be built up if you're looking for a stronger colour pay-off.

  • Everyone needs a good multitasking product like this.

  • The bottle must be shaken carefully before using it.


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5. Disguise Cosmetics

Driven by the need to elevate the beauty game, Disguise Cosmetics has tried to redefine beauty experiences as India's primary indie beauty brand. Disguise cosmetics work well because

They identify the needs of the buyer and produce goods that a buyer would need in her makeup and beauty routine.

The brand emerged as a result of being on a journey to unravel what beauty means to people in its true, raw, imperfect and fun form. They try to ensure that none of the products uses any ingredients derived from animals or engage in any sort of cruelty inflicted upon animals.

They employ a luxurious blend of natural oils and butter that are deeply nourishing but do not lay heavy on your skin or block pores. The star ingredients of their range, avocado and marula oil are good nourishment for your skin and are famous for being healing ingredients that have a calming effect on your skin. They also employ natural moisturisers such as Shea butter, Vitamin E and argan oil. To seal in all the goodness, the recipes are topped with almond and jojoba oil.

Besides these basics, they create products that are trendy and wallet-friendly at the same time. 

Our Top Pick: Many-Face Goddess Lipsticks by Disguise Cosmetics

  • Disguise Cosmetics lipsticks are made using healing oils like avocado and marula

  • All their products are enriched with nourishing oils like almond, argan and jojoba.

  • These lipsticks are available in a number of shades.

  • Boasts of a waterproof formula that doesn’t dry out your lips.

  • They aren’t heavy on the pocket and also a celebrity favourite.



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6. Plum Cosmetics

At Plum Cosmetics, they maximise the use of natural and nature-derived ingredients in their products. They do not claim to be 100% natural. According to their website, "Many brands group nature-derived chemicals, such as SLS, as "natural" because it is derived from coconut oil (just as an example). Nothing could be farther from the truth. We believe that the classification we've followed is transparent – in keeping with our values.”

If it is possible to make things in a 100% natural, it is done for example their Angel Eyes Kohl Kajal and Hello Aloe Caring Day Moisturizer are au natural. They, however, use novel chemistry to formulate great products that have a good life too. They combine the best of natural ingredients and perfectly safe synthetic goods. They guarantee that their products are 100% safe and the use of doubtful ingredients is negated.

Our Top Pick: Green Tea Renewed Clarity Night Gel

  • Two-time award-winning night-time moisturiser

  • Ultra-light gel texture - no more oily mornings!

  • Argan oil for balanced hydration, without greasiness

  • Antioxidant green tea for acne combat

  • Goji berry & Gingko Biloba fight free radicals

  • Liquorice fights pigmentation/dark spots

  • Non-comedogenic formula does not clog pores

  • Helps achieve a clear, even skin tone



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7. Ruby’s Organics

Ruby's organic employs only natural and organic sourced ingredients to develop an entire range of makeup and beauty staples. The products are additionally incorporated with products that have bio-active ingredients that nourish and moisturise your skin.

The intention of the brand from the very humble start was to turn makeup into value-adding skincare, that extends care and nourishment to your skin simply because

All the products are grown and created in India with ingredients that are sourced locally and manufactured. They are delivered to the buyer in small artisanal packages. We take the initiative to provide employment to women in rural areas, so they are independent to shape their lives. Every single ingredient that is used is at zero or a minimum risk for human health and 100% biodegradable, thereby being nature friendly. The products are ethically sourced from licensed suppliers. A majority of our products are ECOCERT and/or COSMOS and/or NATRUE certified. While not all of of the components are vegan in nature, it is a 100% vegetarian brand that is strictly sourcing from suppliers that do not test on animals.

Our Top Pick: Crème Blush and Highlighter by Ruby’s Organics

  • Ruby’s Organics’ cream formulations are balmy but easily melt and spread across your skin.

  • Cruelty-Free And Ethically Sourced Ingredients.

  • Bio-Active Ingredient.

  • Ecocert/Cosmos Certified Ingredients

  • Paraben And Petrochemical Free

  • No Pegs And Silicones

  • No Microplastics

  • No Alcohol or artificial fragrance



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So here is our pick for the best brands for organic beauty brands in India that you need to include in your beauty routine to have a clean, natural and organic beauty routine. Happy Shopping!

Frequently Asked Questions

Q. Why is organic make up so pricey?

A. Makeup is expensive because they need to be marked up for things like marketing, Pretty packaging, and brand fame along with sourcing local and natural ingredients.

Q. What are the 5 main categories of cosmetic products?

A. Everyday make-up items include lipstick, mascara, eye shadow, foundation, blush, and bronzer. 

Q. Does Nykaa sell original products?

A. Products sold by sellers will give brand authorization letter before they start selling. Coming to your question, yes some case cheating sellers will send you to duplicate 

Q. Are the brands mentioned in the list Indian?

A. Yes. These brands originated in India and use Ayurveda to make effective products.