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Going beyond bargain hunters Affiliate marketers face the heat as e-commerce players lower commission for repeat customers. Is the coupon and cashback business soon going to go out of style?
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Affiliate marketers such as coupon, cashback and deal sites often work as a match made in heaven for retail/e-commerce firms when the latter take baby steps into the business world. These sites drive traffic to e-commerce players on commission basis, similar to the cost of acquiring a new customer or a sale. Till last year, affiliate marketers benefitted a great deal from the e-commerce slugfest as e-tailers doled out attractive commissions.
But in recent times, something has changed as e-tailers focus on positive unit economics and relook at their business models in light of new government norms and investor pressure. With GMV being considered an ‘old school’ metric now, e-tailers are rationalising affiliate commissions and looking for quality customer traffic beyond deal seekers. + Read More

August 30, 2016
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    Flipkart’s ‘Acha Kiya Jo Nahi Kharida’App Sale Begins After the major success of last year's Big Billion Day sale & Big App Shopping Sale in March 2015, Flipkart’s another big app sale begins today. + Read More.
    June 22, 2015
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    Coupon websites make merry as deal-hunting Indians go online Freekaamaal founder Ravi Kumar says he expects several coupon sites to come up in the next two years + Read More.
    August 13, 2014
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    e-commerce set for start-up boom after budget fillip "It is a fast growing sector. And this fund announced can lead to more firms popping up," said Ravi Kumar, founder, FreeKaaMaal.com, which started in 2010. + Read More
    12 July 2014
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    FreeKaaMaal’s journey to 200k users and 4.5 mn monthly traffic Hailing from a humble family, Ravi Kumar completed his engineering from the JSS Academy of Technical Education in Noida in 2009 + Read More
    March 25, 2014
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    I’m Loving It Global e-tailer Amazon Inc’s sizzling India entry and its hawkish moves to woo consumers has stirred up the 13 $ billion (Rs.77,025 crore) e-commerce market in India. + Read More
    Jun 24 2014
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    An Excerpt from the Interview In India, we love bargains whether you go to the Sabzi Market or to a big mall, saving money is the first thing that comes to your mind. + Read More
    May 19, 2014
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    These FIFA accessories are sure head-turners Soccer fever! It’s FIFA everywhere. The biggest sports extravaganza has kicked off and football buffs are totally in its grip, living each moment + Read More
    June 20, 2014
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    Is ISL too slow to score with brands? The Hero Indian Super League (ISL) is ready to kick off on October 12, 2014, hoping to make the most of the rising interest in the sport. + Read More
    Sep 24, 2014
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    Amazon and Flipkart at loggerhead With Flipkart raising $ 1 billion in fresh funds and Amazon pouring $ 2 billion into the India market, many existing players are far behind the race.. + Read More
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    Affiliate sites gain as e-commerce battle intensifies NEW DELHI: Early last month, when Flipkart was heavily promoting its largest single-day sale, rival Amazon India was busy.. + Read More
    Nov 4, 2014
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    Tech-enablers may help e-commerce companies survive Publication- Financial Chronicle
    Edition- Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata + Read More
    Jun 24 2014
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    Make your Dad feel like the world's best this Father's Day along with freekaamaal.com FreeKaaMaal.com, India's leading bargain and deal hunting site celebrates Father's Day and inspires you to revive the paternal bond that your share with your Dad + Read More
    Jun 10,2014
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    Make your Dad feel like the world's best this Father's Day along with freekaamaal.com All Father’s Day Deals at one place: FreeKaaMaal.com introduces an exclusive Father’s Day section for all deals and offers pertaining to Father’s Day. + Read More
    Jun 10,2014
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    Make your Dad feel like the world's best this Father's Day along with freekaamaal.com FreeKaaMaal.com shall be indulging consumers through various contests which are categorically designed for their Newsletter subscribers. + Read More
    Jun 10,2014
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    Make your Dad feel like the world's best this Father's Day along with freekaamaal.com FreeKaaMaal.com shall be indulging consumers through various contests which are categorically designed for their Newsletter subscribers. + Read More
    Jun 12,2014
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    Union Budget 2014: Reactions from the IT Industry The budget presented by FM showed a sense of purpose, understanding of the issues and challenges which the current economic situation is facing. + Read More
    July 11,2014
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    E- retailers rejoice regional festive season with zest Regional festive seasons bring in a greater wave of enthusiasm for all the companies including ecommerce industry. They are turning into a bonus for e- retailers. + Read More
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    Mr Ravi Kumar, Founder, FreeKaaMaal.com: on allocation of 10000 crore to Startups This is by far the best budget for start-up ecosystem in India. Raising capital is the biggest challenge that every entrepreneur face.. + Read More
    July 10,2014
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    Post-Budget reaction by FreeKaaMaal.com This is by far the best budget for start-up ecosystem in India. Raising capital is the biggest challenge that every entrepreneur face.. + Read More
    July 11,2014
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    DEALS AND COUPONS BUSINESS – FROM WHERE DOES IT CAME IN? Online stores and selling platforms has become an essential part of every business today. + Read More
    6 month ago
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    E-commerce start-ups prefer Quirky and catchy names to grab customers’ attention As more and more e-commerce websites are opening up, retailers are finding unique and innovative ways to sell their products. + Read More
    July 18,2014
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    E- COMMERCE START- UPS PREFER QUIRKY AND CATCHY NAMES TO GRAB CUSTOMER ATTENTION A s more and more ecommerce websites are opening up, retailers are finding unique and innovative ways to sell their products. + Read More
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    Affiliate Marketing: Cashback and coupon sites decoded. Being a price sensitive nation, India has a huge fascination with discounts and takes immense pride in the power of bargaining. + Read More
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    E-commerce: where Davids and Goliaths are thriving together Once, debates were about consumers moving online in a way that would prove detrimental to on-ground retail. + Read More
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