30 Most Demanded Products In India 2023

author Garima Content Writer

Online shopping in India is increasing daily with the local and international giants entering the market. India is becoming the growing market for retail business, where eCommerce is expected to grow to US$ 200 billion by 2026. 

In this article, we will talk about the most demanded products in India. For online buyers, there are products in high demand, including clothes, mobile phones, footwear, electronics, food, beauty products, fashion accessories, jewelry, books, health supplements, kitchen and home furnishings, toys and video games.

In the fast-paced world, people find online shopping a convenient option. Since visiting the stores for shopping and standing in a long queue has become a hassle and consumes time and energy both.

With the growing trend of online shopping, every product is available at online e-commerce stores. They are available with just a click of a button. Not only this, but you can get your products delivered to your doorstep.

If you are interested, you can also read through the Top Online Shopping Sites in India

most demanded products in India

30 Most Demanded Products In India Online

Here are the most demanding products in India that you can buy online. To get these products, you won’t need to go anywhere. 

Name Of Most Demanded Products

Popular Websites to Shop From


Myntra, Amazon, Jabong, Voonik, Koovs, Flipkart

Cell Phones

Apple, Samsung, OnePlus, Xiaomi, LG, Oppo, Vivo, Nokia


Jabong, Myntra, Yepme, Zappos

Beauty Products

Nykaa, Jabong, Amazon, Myntra, Flipkart

Electronics Items

Amazon, Naaptol, Flipkart, Infibeam.com, eBay.in

Fashion Accessories

Instyle.com, Stylefiesta.com, Fashionandyou.com, Craftsvilla.com, Mirraw.com

Household Appliances

Amazon, Flipkart, Tatacliq, Croma, Snapdeal, Shopclues


Zomato, UberEats, Swiggy, Hong’s kitchen, Ekdum

Health Supplements

Amazon, Flipkart, 1mg.com, Healthkart.com, PharmEasy.com, Medlife.com

Baby Care Products

Firstcry.com, Babyoye.com, Flipkart, Amazon.in, Infibeam.com, Toygully.com

Home Decor Items

Rich Media Graphics, Virtual Try-on, Customize Furniture, Amazon, Flipkart

Household Appliances

Amazon, Flipkart, Tatacliq, Croma, Snapdeal, Shopclues

Sports Equipment

Amazon, Flipkart, Tatacliq, Croma, Snapdeal, Shopclues


BigBasket, Swiggy, JioMart, Amazon Pantry, Flipkart Supermart, FreshToHome, Bazaar Cart

Stationery and Books

Amazon, Flipkart, Colours May Vary, Inchiostro and Paper, The Completist

Sports products

Amazon, Flipkart, Snapdeal, Khelmart.com,  Shopclues



Shoppers Stop, Amazon, Flipkart, Snapdeal, Big Basket

Mesh shoes

Amazon, Flipkart, Myntra, Snapdeal


Nykaa, Urbanic, Amazon, Myntra, Flipkart, Meesho

Jewelry products

Nykaa, Amazon, Myntra, Flipkart, Tanishq Jewellery, PC Jewelers

Pet products

Chewy.com, petco.com, petsmart.com, sslkn.xyz

Hi-tech products & accessories

Dx.com, Tmart.com, Amazon.com, Thinkgeek.com, Global Easy Buy

Healthcare products

Healthkart.com, medikabazaar.com, Amazon, Flipkart

Eco-Friendly and Compostable Cork Laptop sleeves and Phone Cases

Amazon, ecowarriorprincess.net, uniguide.com, sustainablejungle.com

Home carpets

Rugberry.in, Amazon, Flipkart, Myntra, jaipurrugs.com, saraswati global.com

Household storage containers

Shopperstop.com, amazon, snapdeal, flipkart

Hair wigs

Divatress.com, sogoodhair.com, amazon, nykaa


Nykaa, Urbanic, Zivambe, myus.com, amazon, flipkart, myntra

Fake eyelashes

Nykaa, Amazon, purpull.com, healthandglow.com

Nail extensions products

The nail shop.in, aliexpress.in, amazon.in, myntra, flipkart, etc.

Here I have mentioned all the precised information about the Most Demanded Products In India in 2023. For further and detailed knowledge, read the entire article.

Dresses are among the most demanded products in India in 2023. It constitutes around 35% of revenue generated from online sales.  Apparel sales include the ladies’ clothes, men's clothing, and children's dresses. The dress material is also known to constitute a large part of the share.  The online shopping for apparel can be done from several online stores. Check out the name of the most popular online stores where you can shop and save money. 

Best Websites To Shop From:

  • Myntra

  • Amazon

  • Jabong

  • Voonik

  • Koovs

  • Flipkart


Mobile phones have become one of those things you can't lead an advanced life without. With the need for the mobile phone to such an extent, it has been included in the list of most demanded electronic products in India.  All brands and models of mobile phones are available on online sites. Online shopping for cell phones becomes easier for buyers as it gets easier to compare the brands, features, and prices of the products. 

Here is a list of the top brands of cell phones that you can purchase:

  • Apple

  • Samsung

  • OnePlus

  • Xiaomi

  • LG

  • Oppo

  • Vivo

  • Nokia

There is a huge range of footwear available in the market. They are also designed differently as per the occasion. To shop for footwear, online stores are the best place. You can choose from a wide range of footwear through these online websites. A list of footwear includes shoes, slippers, sandals, sneakers, and more. They are available for both ladies and gentlemen. You can also choose from leading brands from across the world.

Check out the top e-commerce websites in the Indian Footwear Industry

  • Jabong

  • Myntra

  • Yepme

  • Zappos

4. Beauty Products

Looking at the scale at which beauty products have been sold through online platforms, it is considered the most demanded product on Amazon India. When we say beauty products, it means cream, lotion, face masks, moisturizers, perfumes, and more. This category also includes hair care products like gel, cream, colour, shampoo, dryers, etc. 

Check out the top e-commerce websites to shop for beauty products:

  • Nykaa

  • Jabong

  • Amazon

  • Myntra

  • Flipkart

All the popular national and international brands of electronics are available on eCommerce sites. These online stores offer electronic goods like laptops, tablets, digital cameras, refrigerators, air conditioners, washing machines and more. The desire to own personal electronic items such as a personal laptop and mobile has paved the way for the online electronics market. 

Check out the top e-commerce websites to shop for Electronics Items:

  • Amazon

  • Naaptol

  • Flipkart

  • Infibeam.com

  • eBay.in

6. Fashion Accessories

Fashion accessories, including belts, handbags, purses, wallets, headbands, watches, and more, are included in India's most demanded products. Online shopping for such essential things can ease the task of shopping over the counter. You can select the items from an extensive list of Fashion Accessories on this platform. This can be done conveniently through eCommerce websites. 

Check out the top e-commerce websites to shop for Fashion Accessories:

  • Instyle.com

  • Stylefiesta.com

  • Fashionandyou.com

  • Craftsvilla.com

  • Mirraw.com

7. Household Appliances

Online stores offer a wide range of household appliances. You can shop for several items like burners, microwave ovens, washing machines, irons, kettles, rice cookers, induction plates, and more. 

Check out the top e-commerce websites to shop for Household Appliances:

  • Amazon

  • Flipkart

  • Tatacliq

  • Croma

  • Snapdeal

  • Shopclues

The addition of food in online e-commerce sites has increased the scale of online market contribution to the Indian economy. The changing lifestyle of Indians has prompted them to opt for online food orders. Nowadays, people order food online and get it delivered to their desired places, be it the office or home. Food delivery companies are offering coupons and discounts to their customers to save money and enjoy their favourite food. 

Check out the top food delivery apps:

  • Zomato

  • UberEats

  • Swiggy

  • Hong’s kitchen

  • Ekdum

9. Health Supplements

Online platforms are known to offer a large range of Health Supplements. The best thing about online shopping for Health Supplements is that it can be a bit cheaper and more convenient.  It gives you a chance to order from anywhere and get it delivered to your doorstep. You will shop for medicines, multivitamins, fitness products, dietary products and more. 

Check out the top e-commerce websites to shop for Health Supplements:

  • Amazon

  • Flipkart

  • 1mg.com

  • Healthkart.com

  • PharmEasy.com

  • Medlife.com

A huge amount of revenue is generated by selling and buying Baby Care Products.  Online shopping sites offer the top brands of Baby Care Products. You can shop for soap, powder, cream, oil, linen, diapers, and more online. Some of the most sold Items are feeding bottles, soothers, teethers and pacifiers are also widely sold. Apart from that, you can also buy clothes, toys and other useful things for the baby. All the national and international brands of Baby Care Products are available online. 

Check out the top e-commerce websites to shop for Baby Products:

  • Firstcry.com

  • Babyoye.com

  • Flipkart

  • Amazon.in

  • Infibeam.com

  • Toygully.com

11. Home Decor Items

There is an extensive list of Home Decor Items that you can shop. You can buy drapes, flower vases, table mats, cushion covers, furnishings, tea coasters, wall-hangings, rugs, and carpets available in online stores.

Check out the top e-commerce websites to shop for Home Decor Items.

  • Rich Media Graphics

  • Virtual Try-on

  • Customize Furniture

  • Amazon

  • Flipkart

12. Household Appliances

Several online websites offer this category of goods, including burners, washing machines, microwave ovens, pressure cookers, electric irons, induction plates, kettles, rice cookers, etc.

Check out the top e-commerce websites to shop for Household Appliances.

  • Amazon

  • Flipkart

  • Tatacliq

  • Croma

  • Snapdeal

  • Shopclues

Sports Equipment is a commodity that has had a lot of online buyers. There is almost everything available online when it comes to buying sports equipment, including cricket bats, football, tennis and badminton rackets, basketballs, carrom boards, football boots, cricket gear, hockey sticks, and so on, are readily available online.

Check out the top e-commerce websites to shop for Sports Equipment.

  • Amazon

  • Flipkart

  • Tatacliq

  • Croma

  • Snapdeal

  • Shopclues

14. Grocery

Online shopping for groceries has made work easier for advanced people. Anyone can shop for daily use items like rice, pulses, spices, salt, sugar, cooking oil, and more. An online option is splendid for people with little time to visit the market regularly. 

Check out the top e-commerce websites to shop for groceries.

  • BigBasket

  • Swiggy

  • JioMart

  • Amazon Pantry

  • Flipkart Supermart

  • FreshToHome

  • Bazaar Cart

15. Stationery and Books


If you go to an open market and buy a book, it could be really time-consuming. It is easy for a buyer to locate a seller of their selected titles across eCommerce sites with the online platform.  You can shop for educational, fictional, and reference books from Indian and overseas publishers.  Many brands have started selling online stationery post-pandemic. There are customized print-on-demand and quirky stationery available online, which is not common in shops.

Check out the top e-commerce websites to shop for Stationery and Books.

  • Amazon

  • Flipkart

  • Colours May Vary

  • Inchiostro and Paper

  • The Completist

16. Sports products

Sports products are also something that most people buy for. The sports products are in so much demand, especially these days. Recently, there is a lot of awareness that has grown among people of all ages regarding the importance of sports in one's lifestyle. As the number of people practicing sports has increased, the demand for sports products in the market has also increased drastically. 

Top websites to shop for sports products in India

  • Amazon

  • Flipkart

  • Snapdeal

  • Khelmart.com

  • Snapdeal

17. Athleisure 

Altheisure is a style of clothing which is sporty and used to be worn on a regular basis. Athleisure is the most popular style these days and the pieces of clothing that depicts Altheisure are being shopped by the people in increased quantities than ever before. Athleisure clothing and accessories includes jackets, track pants, yoga pants, leggings etc. There are various websites that sell Altheisure attires. To know more about the websites, see the below mentioned pointers.

Top websites to shop for Athleisure in India

  • Shoppers Stop

  •  Amazon

  • Flipkart

  • Snapdeal 

  • Big Basket

18. Mesh shoes

Mesh is a kind of fabric that is used to make shoes. Most of the shoes that are being sold in the market are made of mesh. Mesh shoes allow air to move freely and give your feet a comfortable position to walk or run. Mesh shoes are one of the most demanded products these days. It is because mesh shoes are comfortable, durable, and reliable. Mesh shoes are quite easily available in online as well as offline stores. Popular brands like nike, puma, adidas, and many more brands like these sell mesh shoes. You can choose any of the brands that you feel is best for you. 

Top websites to shop for Mesh shoes in India

  • Amazon

  • Flipkart

  • Myntra

  • Adidas

  • Puma

  • Nike

  • Snapdeal

19. Shapewear

Another most demanded product in the year 2023 is shapewears. Shapewears are women’s best friends. The demand for shapewears has increased in recent times. It is because it gives a perfect shape to your body. No matter what dress you are wearing. Be it traditional or western, you can wear a shapewear below any of them. Wearing shapewear enhances the look of your dresses and at the same time it gives you a toned, perfect looking body. There are many popular clothing websites from where you can order shapewear. You can also buy it from offline stores.

Top websites to shop for shapewear in India

  • Nykaa

  • Urbanic

  • Amazon

  • Myntra

  • Flipkart

  • Meesho

20. Jewelry products

The next most demanded product these days is jewelry products. Jewelry is something that Indian girls are obsessed with. Be it heavy ethnic jewelry for traditional Indian functions, or minimalistic jewelry for small events or occasions of your life, jewelry pieces are highly demanded. These days you’ll get a lot of variety in jewelry. Number of beautiful designs and vibrant colors is what makes these jewelry pieces much more appealing. You can shop for jewelry products from various online sites. With that Jewelry products are available in offline stores as well in a wide range and variety.

Top websites to shop for Jewelry products in India

  • Nykaa 

  • Amazon, Myntra

  • Flipkart 

  • Tanishq Jewellery 

  • PC Jewelers

21. Pet products

These days people like to keep at least one pet with themselves. Pets, be it a dog or a cat, or any other animal, offers a ray of positivity and happiness in your life. When you keep a pet in your house then it is very obvious that you would need pet care products for them, for example pet food, pet shampoo, pet toys, pet medicines, etc. This has led to a high demand for pet products all over the world. There are various websites out there which are specifically designed to sell pet care products. Check out the below mentioned pointers to know about them.

Top websites to shop for pet products in India

  • Chewy.com

  • petco.com

  • petsmart.com 

  • Sslkn.xyz

  • Supertails

22. Hi-tech products & accessories

As we all know that Hi-tech products and accessories are the most needed, especially in today’s times. This is because everything these days happens on gadgets. These hi-tech products have become the basic necessities of people these days. High tech gadgets include smartphones, smart watches, headphones, earphones, laptops, computers, battery backups, etc. All these products are of utmost use for today's generation. 

Top websites to shop for Hi-tech products & accessories in India

  • Dx.com 

  • Tmart.com 

  • Amazon.com

  • Thinkgeek.com

  • Global Easy Buy

23. Healthcare products

Healthcare is the most important thing that everybody should care about. The importance of healthcare has never been understood as accurately by the people as it is being understood now. The recent corona pandemic has also a vital part to play in the current situation. This has definitely increased the demand for healthcare products among people of all ages. There are a number of online websites which have been formed in recent times to provide people with products that can keep a check on their health. Some of the popular healthcare websites are listed below:

Top websites to shop for Healthcare products in India

  • Healthkart.com 

  • medikabazaar.com 

  • Amazon

  • Flipkart

24. Eco-Friendly and Compostable Cork Laptop sleeves and Phone Cases

Awareness for eco-friendly products has also increased these days. As laptops and phone cases are the most used products these days, the demand for eco-friendly and compostable cork laptop sleeves and phone cases has also taken a hipe. People now have started caring for the environment, as they have understood that the environment is the only savior of mankind. When deadly diseases start deteriorating the lives of people, it's nature that saves us. Eco-Friendly and Compostable Cork Laptop sleeves and Phone Cases are also the products that you can shop from both online and offline shops. However, people usually prefer online shops, as they have a lot of variety to offer.

Top websites to shop for Eco-Friendly and Compostable Cork Laptop sleeves and Phone Cases in India

  • Amazon 

  • ecowarriorprincess.net

  • uniguide.com 

  • sustainablejungle.com

25. Home carpets

The next product in our list of most demanded products is home carpets. Home carpets are a kind of product that adds to the interiors of your home. Be it your drawing room, dining room, or your bedroom, you can adore your house with fancy and sophisticated home carpets and make your house a dream house. When you buy a home carpet, you get to choose from an ample of options. This is because home carpets are being produced in a large number of quantities, as they are highly in demand. 

Top websites to shop for Home carpets in India

  • Rugberry.in 

  • Amazon

  • Flipkart 

  • Myntra 

  • Jaipurrugs.com

  • saraswati global.com

26. Household storage containers

Household storage containers are also highly in demand. They are the most basic products that are needed in every household. You need containers to keep the kitchen products, or many other products of daily use. The household containers come in different shapes and sizes. These containers are being shopped in bulk by the consumer. This is because they are low prices and highly needed in every household to keep the regular items packed and safe. People generally use these containers to keep spices, pack lunch boxes, and other such stuff. 

Top websites to shop for Household storage containers in India

  • Shopperstop.com 

  • amazon

  • snapdeal 

  • flipkart

27. Hair wigs

Hair wigs are the most unexpected things to be demanded by customers in such extreme quantities. But this is actually true. There are a lot of people who are demanding hair wigs these  days. These days, hair wigs are available for all hair types and colors. Blonde, black, brown, whatever hair color you own, you can buy your color shade of hair wig. You can order the wig online, or if you want you can buy it from the offline stores as well. 

Top websites to shop for Hair wigs in India

  • Divatress.com

  • sogoodhair.com

  • amazon

  • nykaa

28. Headscarf

The next most demanded product is the headscarf. Head scarfs are a sort of style statement for people. People like to adorn their looks by adding a hair scarf to their style. You can find head scarfs in the market in different styles, prints and colors. Head Scarfs not just enhance your look, but they also protect your hair or scalp from the outside dirt and pollution. Various clothing and accessories websites sell head scarfs. You can find a countless number of varieties in prints and designs. If you want. You can also choose offline stores to shop for head scarfs.

Top websites to shop for Headscarf in India

  • Nykaa

  • Urbanic

  • Zivame, 

  • myus.com

  • amazon

  • flipkart

  • myntra

29. Fake eyelashes

This is also one of the most surprising products that people are demanding of. Usually, people who are into makeup, demand for fake eyelashes, and as we know that recently there has been a notable growth in the interest of people in this particular area. There are a considerable number of people who want to make their career as professional makeup artists. This inturn is increasing the demand for makeup products in the market. Fake eyelashes enhance the natural look of your eyes. They add volume to the natural lashes and make them look heavy.

Top websites to shop for fake eyelashes in India

  • Nykaa

  • Amazon 

  • purpull.com 

  • healthandglow.com

30. Nail extensions products

Last, but not the least, is the nail extensions products. Nail extension is also something that is a growing trend these days. Girls love long, shiny nails, and that is the reason the nail extension products are being demanded in such a quantity. Generally, people prefer to go to parlors for nail extensions, but there are some people who like to do it at home. It is very easy. The guide to nail extension is usually given on the packet of the product. You can read that and do nail extensions, or you can also watch the process from any youtube video, as there are countless youtube videos available on nail extensions in every language.

Top websites to shop for Nail extensions products in India

  • The nail shop.in

  • aliexpress.in

  • amazon.in

  • Myntra

  • flipkart

About Online Shopping In India

India has the potential to become one of the most developed markets for retail business. The demand for e-commerce products has increased ever since the digital India campaign was launched. 

The other contributing factor behind the growing online market is the pandemic situation. This is when the e-commerce market has seen an upsurge.

According to the survey, 23% of the rise has been seen in the e-commerce market. 

Among all the products industries, the apparel industry is considered to be the largest e-commerce segment. 


In this article, we have talked about the Most Demanded Products In India in 2023. Also suggested the best website where you can buy these products at discounted rates. All the recommended websites are 100% authentic and genuine. These websites have customer comments and ratings that you can check before purchasing the products.

Frequently Asked Questions

Q. Which products have highest demand in India?

Ans. Check out the list of products mentioned in the article and buy from one of the most trusted online websites.

Q. What product is highest in demand?

Ans.  The list of products is increasing with the growing e-commerce industry. Get to know the most demanding products with websites to buy from.

Q. Which product ishighly demanded?

Ans.  It depends on the needs of the market. However, there are so many products that we have discussed in the article that are in trend. 

Q. What is the most demanded product right now?

Ans. Clothing products are the most demanded right now.

About Author



Content Writer

I like to put words to my thoughts in a way that readers find it relatable. With that, I like to learn about different subjects and create content out of it that is easily understandable and feasible for greater reach.

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