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397 days ago Top 15 Direct Selling Companies In India
Ankita Content Writer
Did you know that direct-selling businesses are a great source of income in India? One can quickly earn a significant amount of money with Direct Selling.
In this article, I will tell you about the top 15 direct-selling companies in India, along with their establishment date, headquarters, founder, revenue, and more, that are earning a lot through direct selling.
Additionally, I will also mention about Types Of Direct Selling Marketing Models, Factors For Selecting A Business & Approaches to Direct Selling.
The direct selling industry is A non-retail space involving homes, the internet, and other workplaces. People engage in these companies by selling goods and services directly to clients.
Furthermore, if you want to know about web hosting companies, then I suggest you read our article on the same.
Table of Contents
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List Of Top 15 Direct Selling Company In India
Here we have curated a direct-selling company list based on their popularity along with their revenue and establishment date. I will also provide detailed information about these companies below the table.
Direct Selling Company In India | Annual Revenue | Establishment Year |
| $5.54 Billion | 1980 | |
| $8.1 Billion | 1959 | |
| $54 Million | 1967 | |
| $96.0 Million | 1996 | |
| $94.15 Million | 2004 | |
| $10 Billion | 1886 | |
| $4 Billion | 1978 | |
| $7.5 Billion | 1933 | |
| $3.9 Billion | 1935 | |
| $47.0 Million | 2001 | |
| $5 Billion | 2013 | |
| $1.39 Billion | 1946 | |
| $324 Million | 1998 | |
| $1 Billion | 2009 | |
| $35.35 Million | 2000 |
Review Of Best Direct Selling Companies In India
This blog is a must-read for everyone interested in the direct selling sector in India, whether you're an entrepreneur trying to launch your company venture or a consumer looking to buy anything.
1. Herbalife
A multinational multi-level marketing (MLM) company, Herbalife, creates and markets dietary supplements. Mark R. Hughes established the business in 1980, and there are reportedly 9,900 workers employed by it globally. The company was founded in the Cayman Islands, although its main office is in Los Angeles, California. Through a network of around 4.5 million independent distributors and members, the firm serves 95 different countries.
Herbalife Nutrition is committed to creating cutting-edge, efficient products that adhere to the highest industry research, development, and production standards. Through tradition, it offers the FMCG that is the most affordable. Additionally, the business belongs to the IDSA. You can reach your nutritional objectives and supplement your everyday diet with various items.
Key Highlights
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Establishment Year: 1980
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Founder: Mark R. Hughes
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Headquarters: Los Angeles, California
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Revenue: $5.54 Billion
2. Amway
Amway is a multi-level marketing (MLM) business based in the United States that distributes home care, beauty, and health goods. The business is headquartered in Ada, Michigan and was established in 1959 by Jay Van Andel and Richard DeVos. In terms of income, it is the biggest multi-level marketing organisation worldwide. It operates through various linked firms in over a hundred countries and territories.
It is a business with a solid reputation that can assist you in maximising the benefits of your effort. Amway blends direct selling with multi-level marketing. The distributors of the corporation are referred to as "Independent Business Owners" (IBOs). They can sponsor and train new distributors for the company and sell products directly to clients.
Key Highlights
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Establishment Year: 1959
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Founder: Jay Van Andel and Richard DeVos
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Headquarters: Ada, Michigan
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Revenue: $8.1 Billion
3. Oriflame
Through a network of independent sellers, the Swedish-Swiss multinational multi-level marketing corporation Oriflame Holding AG offers customers beauty and personal care goods online. On January 1, 1967, the brothers Jonas and Robert af Jochnick and Bengt Hellsten established Oriflame in Sweden. The business has 6,000 employees, 1,000 products, and a $54 million annual revenue.
More than 3 million Oriflame Brand Partners promote Oriflame's beauty products in more than 60 different countries. In Noida and Roorkee, Oriflame has two manufacturing facilities in India. Additionally, it produces goods in China, Poland, and Russia. By selling its goods and enlisting additional people to sell them, Oriflame provides individuals with a singular chance for business ownership to establish their own companies.
Key Highlights
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Establishment Year: 1967
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Founder: Jonas af Jochnick, Robert af Jochnick & Bengt Hellsten
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Headquarter: Schaffhausen, Switzerland
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Revenue: $54 Millions
4. Modicare
The KK Modi Group's Modicare is a manufacturer of personal care products founded in 1996. Products under the Modicare Brand include home care, laundry care, personal care, skin care & colour cosmetics, nutrition, health & wellness, food & beverage, and auto care.
Modicare, the first direct-selling business in India and a significant participant in the sector is passionate about empowering people's innate capacity for dreaming. Choose from a variety of high-quality items, from technology to skin care. Modicare offers a 100 per cent satisfaction guarantee on all of its products. The brand has changed people's lives more than only giving them financial independence. It has also allowed them to regain confidence and reach their full potential.
Key Highlights
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Establishment Year: 1996
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Founder: Mr Samir K Modi
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Headquarters: New Delhi, India
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Revenue: $96.0 Million
5. Vestige
Vestige Marketing Pvt. Ltd., a pioneering direct-selling business that deals in top-notch wellness goods, began operations in 2004. Every year, the company introduces new wellness items made at cutting-edge manufacturing facilities that are GMP and Halal certified by increasing its line of goods. It is a direct-selling business with ISO 9001-2015 certification and is committed to giving each client first-rate services.
With over 3000+ online and offline sales locations throughout India, several overseas offices, and several distributor centres, Vestige has been establishing a sizable distributor network that is constantly expanding. According to Direct Selling News' 2020 Global 100 ranking of the best direct-selling businesses worldwide, Vestige ranks 30 and is the only Indian firm to get this accolade.
Key Highlights
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Establishment Year: 2004
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Founder: Gautam Bali
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Headquarters: New Delhi, India
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Revenue: $94.15 Million
6. Avon
Avon is a global American-British cosmetics, skincare, fragrance, and personal care corporation headquartered in London. It offers direct sales to customers. With 6.4 million representatives, it is the second-largest multi-level marketing firm in the world (after Amway) and the fourteenth-largest beauty company overall. Angela Cretu, the company's CEO, was chosen for the post in January 2020.
More than 100 nations offer Avon items for sale. After surpassing the United States in 2010, Brazil is now the company's biggest market. During 1990, Avon entered into the Chinese market. After direct selling was made illegal in China in 1998, Avon had no choice except to sell through physical shops called Beauty Boutiques. The restriction was abolished in 2001, and the business was granted a direct selling licence in 2006.
Key Highlights
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Establishment Year: 1886
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Founder: David H. McConnell
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Headquarters: London, United Kingdom
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Revenue: $10 Billion
7. Forever Living Products
Rex Maughan established the multi-level marketing business Forever Living Products in Tempe, Arizona, in 1980. The business reported having 4,100 workers, a network of 9.3 million distributors, and $4 billion in annual revenue. Forever Living Products has committed itself to discovering nature's top health and beauty sources and disseminating them to the globe since 1978. They own their own aloe plantations, production plants, R&D centres, quality assurance labs, and even distribution networks.
Forever's aloe vera products have helped millions of individuals in more than 160 nations look and feel better about themselves and their families. Products are created employing cutting-edge ideas and technology. They make investments to deliver you the top items available. From plants to products, they provide you with everything.
Key Highlights
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Establishment Year: 1978
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Founder: Rex Maughan
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Headquarters: Scottsdale, Arizona, United States
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Revenue: $4 Billion
8. Hindustan Unilever Ltd.
Hindustan Unilever Limited (HUL), the country's leading manufacturer of fast-moving consumer products, has a 90-year history in India. Nine out of 10 Indian homes regularly use one or more of these companies, providing us with a special chance to create a better future. Hindustan Unilever Ltd., an FMCG firm, is headquartered in Mumbai.
The Company is a part of the daily lives of millions of consumers in India with its 50+ brands, which span 16 categories, including fabric solutions, hair care, life essentials, home and hygiene, skin cleansing, skin care, oral care, deodorants, colour cosmetics, coffee, tea, ice cream & frozen desserts, foods, and health food drinks. Major household names including Lux, Wheel, Surf Excel, Rin, Lifeboy, Glow & Lovely, Vaseline, Pepsodent, Lakmé, Pond's, Dove, Clinic Plus, Sunsilk, Closeup, Axe, Simple, TRESemmé, Horlicks, Brooke Bond, Bru, Knorr, Love Beauty Planet, Kissan, Kwality Wall's, and Pureit are among the portfolio's major brands.
Key Highlights
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Establishment Year: 1933
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Founder: Lever Brothers
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Headquarters: Mumbai, India
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Revenue: $7.5 Billion
9. IMC
IMC is a direct-selling business that sells organic, patented Ayurvedic herbal, personal care, health, and beauty goods. The company has achieved incredible progress towards its objective over the years by empowering people with financial independence via its rigorous marketing strategy and fostering a healthier world through its premium organic products.
IMC proposed the idea of AloeVeda, a combination of the characteristics of Aloe Vera with the age-old knowledge of Ayurveda, to promote the legacy of India while also enhancing health and facilitating simple life for everyone. According to this idea, the company has created a series of ground-breaking items to restore everyone's faith in nature and its regenerating abilities.
Key Highlights
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Establishment Year: 1935
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Founder: Ashok Bhatia and Mr Satyan Bhatia
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Headquarters: Chennai, Tamil Nadu, India
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Revenue: $3.9 Billion
10. Safeshop
Products from the Learning/Knowledge, Healthcare, Personal Care, Lifestyle, Kitchen Essentials, Grocery, Travel, Footwear, and Spiritual categories are available at Safe Shop. Their product line is always being expanded. Safe Shop has complied with all legal requirements and acted ethically and transparently towards all parties involved. They have worked tirelessly to motivate and assist manufacturing partners and direct sellers with successful business and creative initiatives. They are ISO-certified and compliance-driven. With the help of its loyal customers, Safe Shop has successfully navigated two decades of steady expansion and unmatched success.
Key Highlights
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Establishment Year: 2001
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Founder: Harish Sondhi
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Headquarters: New Delhi, India
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Revenue: $47.0 Million
11. Mi Lifestyle Marketing Global Pvt. Ltd.
For those looking to add direct selling as a second source of income to support their family, Mi Lifestyle Marketing provides a lucrative accessible business opportunity. You may access a wide variety of lifestyle items by signing up as a distributor, and you can then sell them to clients depending on their wants and needs.
With cutting-edge technology and natural ingredients, Mi Lifestyle offers various products in nutrition, agrocare, homecare, and personal care. This enables you to use direct selling to cater to various clients and suit their lifestyle demands. By signing up with Mi Lifestyle Marketing, you can increase your income through direct selling and join a welcoming community. Mi Lifestyle provides training, assistance, and direction to help you expand your direct selling business and meet your financial objectives.
Key Highlights
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Establishment Year: 2013
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Founder: Pravin J Chandan
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Headquarters: Chennai, Tamil Nadu, India
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Revenue: $5 Billion
12. Tupperware
The American household goods firm Tupperware creates, produces, and exports serving, storage, and preparation containers for the home and kitchen. Earl Tupper formed it in 1942, and then in 1946, he created his first bell-shaped container and released the goods to the public. A wholly owned subsidiary of Tupperware Brands is Tupperware.
Tupperware operates in more than 80 countries and sells its goods in the US and more than 100 other nations. Its primary areas of concentration are kitchen and home goods, and it is renowned for its range of plastic food storage & preparation containers. By extension, Tupperware is sometimes used to refer to all plastic food containers, irrespective of brand.
Key Highlights
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Establishment Year: 1938
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Founder: Earl Tupper
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Headquarters: Florida, United States
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Revenue: $1.39 Billion
13. 4 Life Research
David and Bianca Lisonbee, the company's founders, set out on a mission to provide 4Life Transfer Factor products to the globe in 1998. In contrast to the typical supplements you'll find in health food stores, transfer factors are messenger molecules that pass immune system memory and information from one entity to another.
When you buy 4Life products, you're buying items resulting from years and years of investigation and discovery. Their innovative laboratory develops and formulates the goods with cutting-edge machinery and an elite group of scientists. Numerous third parties have patented and approved several of their goods, and each product goes through hundreds of tests to verify quality and efficacy.
Key Highlights
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Establishment Year: 1998
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Founder: David and Bianca Lisonbee
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Headquarters: Sandy, Utah, United States
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Revenue: $324 Million
14. Atomy India
Atomy is a global network marketing organisation that was founded in 2009 and has direct selling activities in 27 different countries. Since its founding, Atomy has expanded quickly because of consumer-focused network marketing that carefully adheres to the company's founder and CEO Park Han-gill's guiding idea of "Absolute Quality, Absolute Price."
Atomy employs a network marketing approach that prioritises customers. To compete with department shops, discount retailers, home shopping networks, and internet retailers, it chooses items that are more desirable and of greater quality at more affordable costs. In other words, it seeks goods that, for the benefit of its clients, are higher in quality and price than comparable goods sold via other channels.
Key Highlights
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Establishment Year: 2009
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Founder: Han-Gill Park, Seung-Gon
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Headquarters: New Delhi, United States
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Revenue: $1 Billion
15. RCM
With five local warehouses, RCM entered the FMCG sector in 2000. Customers of RCM are devoted all across India. It is an online store that sells food, groceries, and household goods, including bedsheets and pillowcases, medical and agricultural supplies, as well as other things. They seek to profit while minimising the damage that manufacturing does to the environment by implementing modern, high-performing, eco-friendly production practices that include cost-effective cost management, and energy and water conservation, among other things. The organization's main objective has always been to enhance people's lives by enabling them to have happy, fulfilling lives, gain social empowerment, and equip themselves with practical skills.
Key Highlights
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Establishment Year: 2000
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Founder: Chand Trilok Chabra
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Headquarters: Bhilwara, Rajasthan, India
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Revenue: $35.35 Million
Types Of Direct Selling Marketing Models
There are three main types of direct selling marketing modules and I have listed them below in detail. To know more, keep reading.
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Single-Level Selling: Direct sales that are conducted largely through one-on-one interactions between salespeople and prospects are referred to as single-level direct sales. This type of direct selling can be done online, over the phone, through catalogues, or even in person. It frequently has a rather simple commission structure. The businesses that support these sales often provide commission for each individual transaction and may also have other incentives available for reaching particular targets or quotas.
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Party-Plan or Host Selling: Party-plan or host selling is typically done in front of a group of people, frequently during a gathering or event where one particular product or service is being promoted. It often involves a direct salesman giving a presentation to a crowd of potential customers in a person's house.
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Multi-Level Marketing: Multi-level marketing is a form of direct selling that incorporates elements of single-level and party-plan sales, but it also includes a recruiting component that is not often seen in any of the other two. MLM representatives find and train new reps while also selling their own products. In addition to the profit the original reps receive from their own sales, recruiters also receive a portion of the commission earned by the recruited reps once they begin selling the company's products. MLM operations are sometimes mistaken for unlawful pyramid schemes, which work by paying new reps only for their capacity to find new reps rather than for actually selling a product.
Factors For Selecting A Business
Particular demands and company goals must be taken into account when selecting criteria for enterprises. However, there are a few factors that businesses must take into consideration while making decisions:
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Costing: Especially in business, the cost of goods or services has been important. It is crucial to assess the whole cost of ownership, including any recurring fees or maintenance expenses.
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Quality: Since high-quality items and services are crucial, search for suppliers with positive online reputations.
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Compatibility: It's crucial to take into account how well a service or product interacts with current systems and procedures.
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Features: To determine whether a product or service satisfies a business need, one must assess its features.
Approaches to Direct Selling
Different firms employ a variety of methods for communicating with potential clients:
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One-To-One Sales: This procedure entails direct interaction between the seller and the buyer. A salesman often visits a client for a private business meeting or travels from door to door to solicit business from new clients.
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Online Sales: You should be aware of online sales, in which businesses offer their goods and services through websites and social media profiles. This strategy is favoured by both single-level and multi-level sales organisations.
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Sale of Party Plans: Party-plan sales are when a seller or salesperson gathers a group of potential clients in a meeting and promotes their items to them. These gatherings may take the shape of a party or may be a bit more formal.
Final Words
According to my research, some of the best direct selling companies like Amway, Avon, Oriflame, Herbalife and Vestige offer good quality of products to their customers leaving them completely satisfied. So, this was all about Direct Selling Companies in India. We have tried to provide you with every minor details about this topic. However, if you still have any queries, drop them down in our comment section.
Frequently Asked Questions
Q. Who is India's No 1 direct selling company?
A. Amway is one of the India's No 1 direct-selling organisations. The business provides resources for agriculture, home care, personal care, nutrition, and beauty. It is a business with a solid reputation that can assist you in maximising the benefits of your effort. Amway blends direct selling with multi-level marketing.
Q. What is direct selling in India?
A. In the direct selling business model, a party purchases goods from a parent company and then sells them directly to clients.
Q. What is the future of direct selling in 2025?
A. India's direct selling market is now estimated to be worth roughly Rs. 17,000 crores, and by 2025, it is anticipated to reach Rs. 64,500 crores. Industry predictions predict that by 2025, the sector will employ up to 18 million people.
Q. Why is direct selling good?
A. Since these businesses don't need distributors, merchants, or storefronts, they often have more control over pricing. As a result, retailers may lower their pricing for items as the cost of entering the market, operating expenses, and manpower are reduced.
Q. What are disadvantages of direct selling?
A. The direct selling system has a number of downsides, including being challenging for sales representatives and distributors to operate, not supporting business growth, requiring high marketing abilities from representatives, and having a hazy sales emphasis.
About Author
Ankita
Content WriterI am eager to assist individuals with understanding different aspects of life through my content. The content that I write has helped many people grow their skills and knowledge. I believe I have a strong relationship with the written words as I love elaborating on minor details with surplus data
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