12 Best Soft Toy Brands in India: For Both Kids & Adults

author Ankita Content Writer

Are you looking for soft toys that can become your cuddly companions while going to bed? If your answer is yes, you have landed on the perfect article.

Whether it's adults or kids, both can find emotional support, comfort, and security in soft toys. So, in this article, we will tell you about the Best Soft Toy Brands In India. We have also mentioned their detailed review, price range, product categories, and more.

The dolls and stuffed toys market in India is expected to generate 7.89 billion Dollars in revenue by 2023. The market is anticipated to expand by 8.04% yearly (CAGR 2023-2027). 

Knowing where to begin might be challenging because so many alternatives are available. So, rest assured as we've got you covered. To know more about these brands, read this article till the end.

Additionally, if you want to know about shopping sites to buy other things for kids, I recommend you read our article on Best Online Shopping Sites for Kids.

Best Soft Toy Brands in India

 

List Of Best Soft Toy Brands In India

Here we have shortlisted 12 top soft toy brands in india along with their price range and product categories. We have also mentioned each of these brands in detail below the table. So, to know more, keep reading this article to the end. 

Name Of The Brands

Price Range

Top Product Categories

Hug ‘N’ Feel

Rs. 150 - Rs. 5000

  • Teddy Bear

  • Stuffed Animal Toys

  • Plush Pillows

Babique

Rs. 100 - Rs. 1000

  • Baby & Toddler Toys

  • Dolls & Accessories

  • Learning & Education

Webby

Rs. 199 - Rs. 2000

  • Art & Craft

  • Blocks

  • Doll Houses

Mirada

Rs. 280 - Rs. 2000

  • Bunny

  • Unicorns

  • Dinosaurs

Richy Toys

Rs. 170 - Rs. 1000

  • Plush Pillows

  • Stuffed Animals

  • Plush Ball Toy

Tickles

RS. 230 - Rs. 5000

  • Dolls & Accessories

  • Dress Up & Pretend Play

  • Games

Miniso

Rs. 450 - Rs. 2000

  • Soft Toys

  • Sport & Outdoor

  • Toy Vehicles

Amazon Brand – Jam & Honey

Rs. 500 - Rs. 2000

  • Baby & Toddler Toys

  • Bikes, Trikes & Ride-Ons

  • Dolls & Accessories

Fun Blast

Rs. 250 - Rs. 1000

  • Plush Interactive Toy Figures

  • Plush Pillows

  • Plush Puppets

Scooba

Rs. 299 - Rs. 1000

  • Plush Pillows

  • Stuffed Animals

  • Baby & Toddler Toys

Aurora

Rs. 1000 - Rs. 5000

  • Party Supplies

  • Puppets & Puppet Theatres

  • Puzzles

Lovey Dovey

Rs. 199 - Rs. 2000

  • Dolls & Accessories

  • Kids' Dress Up & Pretend Play

  • Electronic Toys

Review Of Indian Soft Toy Brands

Here we have reviewed each of these stuffed toy brands in India in detail. We have covered every aspect of these brands over here. To get the complete information, read on. 

1. Hug ‘N’ Feel

Give your child a wonderful gift by giving them soft, silky, and cuddly soft toys from Hug 'n' Feel. This brand is on the first category in our list of  Best Soft Toy Brands In India. These Hug 'n' Feel soft toys are also very simple to maintain because they can be washed by hand or machine. These plush toys are suitable as goodies for any occasion and may even be used as interior decoration. These toys are exceptionally soft, and light, and come in various sizes and colours. These plush toys are made from premium plush fabric with soft fibres and a realistic pattern.

Key Highlights

  • Superior Materials 

  • Wide range of colours and sizes

  • Simple maintenance

Product Categories

  • Teddy Bear

  • Stuffed Animal Toys

  • Plush Pillows

  • Stuffed Toy Birds

  • Panda Soft Toy

  • Cartoon Character Soft Toys

  • Unicorn Plush Toy

  • School Bag

  • Personalized Gifts

2. Babique

Indian company Babique was established in 2014. To appeal to young parents seeking comfort for their adorable little munchkin, all of its products are created and manufactured in India. This toy brand is on the second number in our list of top soft toy brands in India. The toy is a unique bag for kids because it is lightweight and has a small design. Children will enjoy taking the toy with them wherever they go. The toys for toddlers are composed of plush fabric. Babique's plush toys are made of high-quality poly-staple and conjugate filler fiber, which gives them a plush, cuddly feel that makes them very huggable. Because of their exceptional toughness, the plush toys are perfect for machine or hand washing.

Key Highlights

  • Soft and Huggable

  • Detailed Design

  • Sturdy and durable

  • Anti-allergic material

Product Categories

  • Baby & Toddler Toys

  • Dolls & Accessories

  • Learning & Education

  • Puppets & Puppet Theatres

  • Soft Toys

  • Plush Pillows

  • Stuffed Animals

3. Webby

Entrepreneur Lakshay Goel is dedicated to encouraging positivity in his community. In 2014, he launched Webby Toys, which he has since been running. This is one of the Best Soft Toy Brands In India that offers a diverse range of toys for young minds who will be a bright future. It was inspired by the desire to reinvent play and fun as inclusive and educational activities. They want to provide kids with a secure, enjoyable, and caring atmosphere where they may learn about the world. Their toys undergo rigorous testing to ensure they meet or exceed the highest safety standards. They are dedicated to reducing their environmental effect by using sustainable and eco-friendly materials whenever possible and only utilizing non-toxic materials.

Key Highlights

  • Convenient to clean

  • Skin-friendly

  • Incredibly soft material

Product Categories

  • Art & Craft

  • Blocks

  • Doll Houses

  • Early Development

  • Games

  • Play Tents

  • Plush Toys

  • Puzzles

  • Slides

  • STEAM Kits

4. Mirada

Toy brand Mirada, which means 'look' in Spanish, was introduced in 2018 by Aadesh Rohilla and Rohit Sharma which marks its place on fourth number in our list of top soft toy brands in India. The goal of Mirada is to give kids access to high-quality artistic products that encourage self-expression and self-worth. The best kids' activities are entertaining and expose them to new knowledge, concepts, and worlds. Their selection of goods includes DIY bags, kids' cosmetics, puzzles, fur notebooks, soft toys, DIY scrapbooks, and other craft supplies. Products from Mirada are made in India and uphold international quality standards. The promise that their product is "Safe for your child and fair to workers" has been included since they hire most unskilled women and empower them by educating and sustaining them.

Key Highlights

  • Hand-washable and machine-washable

  • Made of premium-grade, non-toxic fur

  • Secure and sturdy stitching

Product Categories

  • Bunny

  • Unicorns

  • Dinosaurs

  • Penguin

  • Dolls

  • Coin Bank

  • Animal Plush

  • Cosmetics

  • Art Craft

  • Water WoW

5. Richy Toys

Indian company Richy Toys was established in 2014. To appeal to young parents seeking comfort for their adorable small children, all of its products are created and manufactured in India. The brand makes each toy up to the highest quality standards to develop brains and hearts. Richy Toys has produced exquisitely crafted toys that inspire creativity and imagination. The cuddly, huggable, and lovable soft toys are made specifically for your children and someone special. The soft, non-toxic polyester from premium textiles makes the plush toys. Also, because they are filled with soft materials, they are easy to clean and last longer.

Key Highlights

  • Unmatched Quality

  • Huggable and lovable

  • Made out of non-toxic polyester

  • Appropriate for machine or hand wash

Product Category

  • Plush Pillows

  • Stuffed Animals

  • Plush Ball Toy

  • Stuffed Animal Clothing & Accessories

  • Stuffed Animals

6. Tickles

Tickles is a brand which will appeal to the imagination of your kids and makes them smile. Their products undergo rigorous testing to ensure they are safe for your little ones and their imagination. At tickles, they work towards enriching the lives of young ones. Their wide range of toys lets your kids engage in creative activities and feed smiles. Tickles provides toys with soft plush, lightweight, attractive and huggable bodies. The soft toys offered by tickles are a perfect bed companion for sleeping kids. 

Key Highlights

  • Ensures safe use

  • Soft and Cuddly

  • Provides perfect size of soft toys 

Product Categories

  • Action & Toy Figures

  • Baby & Toddler Toys

  • Bikes, Trikes & Ride-Ons

  • Dolls & Accessories

  • Dress Up & Pretend Play

  • Games

  • Learning & Education

  • Novelty & Gag Toys

  • Party Supplies

  • Puppets & Puppet Theatres

  • Puzzles

  • Remote & App-Controlled Toys

  • School Supplies

  • Soft Toys

  • Sport & Outdoor

  • Toy Vehicles

7. Miniso

Miniso was established in 2013. The corporate office of this company was founded by Jack Ye in Guangzhou, China. With co-branding agreements with well-known licence holders, its superb designs, and contemporary technology, MINISO innovates and introduces products that are aesthetically beautiful, simple to use, and entertaining to employ. By merging the offline and online markets, MINISO has adopted an omnichannel strategy to give customers a seamless shopping experience.

Under the tagline "Life is for fun," MINISO runs its global operations. Nowadays, MINISO has established itself in more than 5,000 locations worldwide, spanning the central business areas of well-known cities like New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul. MINISO has also successfully entered more than 100 nations and regions.

Key Highlights

  • Creates joyful, and high-quality soft toys

  • Provides excellent designs

  • Offers affordable, well-designed, quality products

Products Categories

  • Toy Figures & Playsets

  • Arts & Crafts

  • Baby & Toddler Toys

  • Bikes, Trikes & Ride-Ons

  • Building & Construction Toys

  • Collectibles Toys

  • Dolls & Accessories

  • Kids' Dress Up & Pretend Play

  • Electronic Toys

  • Games

  • Learning & Education

  • Marble Runs

  • Model Building Kits

  • Model Train & Railway Sets

  • Musical Toy Instruments

  • Novelty & Gag Toys

  • Party Supplies

  • Puppets & Puppet Theatres

  • Puzzles

  • Remote & App-Controlled Toys

  • School Supplies

  • Soft Toys

  • Sport & Outdoor

  • Toy Vehicles

8. Amazon Brand – Jam & Honey

To ensure safety, Jam & Honey soft toys are made with love, attention, and quality. These soft toys are made of non-toxic, anti-allergic polyester fabric to ensure safe use. Their products are IS-9873 certified which has the highest quality and features strong stitching that won't come off or present a choking hazard, making it safe for children as young as three to play with. These Jam & Honey plush toys guarantee hassle-free maintenance because you can easily hand wash them after they get dirty.

Key Highlights

  • Soft and Huggable

  • Fun Gifting Option

  • Easily Washable

  • Safe Usage

Product Categories

  • Arts & Crafts

  • Baby & Toddler Toys

  • Bikes, Trikes & Ride-Ons

  • Dolls & Accessories

  • Dress Up & Pretend Play

  • Games

  • Learning & Education

  • Novelty & Gag Toys

  • Puzzles

  • Remote & App-Controlled Toys

  • Soft Toys

  • Sport & Outdoor

  • Stuffed Animals

9. Fun Blast

The FunBlast soft toy is filled with plush synthetic wool and fabric to give it a genuine, slightly weighted feel. They are constructed of solid and secure materials. The appealing qualities of these kids' toys might entice your youngster to play and enjoy themselves at home. These plush animals may amuse kids and are fantastic for helping them improve their fine motor skills and hand-eye coordination, which are essential for young children's development. The hassle-free care of Fun Blast plush toys is ensured by the ease of hand washing them when they become dirty.

Key Highlights

  • Soft & Adorable Plush Toy

  • Safe Material

  • Keep children entertained

Product Categories

  • Plush Interactive Toy Figures

  • Plush Pillows

  • Plush Puppets

  • Kids' Plush Toy & Blanket Sets

  • Stuffed Animal Clothing & Accessories

  • Stuffed Animals

  • Toy Figures & Playsets

  • Arts & Crafts

  • Baby & Toddler Toys

  • Bikes, Trikes & Ride-Ons

  • Building & Construction Toys

  • Collectibles Toys

  • Dolls & Accessories

  • Kids' Dress Up & Pretend Play

  • Electronic Toys

  • Games

  • Learning & Education

  • Marble Runs

  • Model Building Kits

  • Model Train & Railway Sets

  • Musical Toy Instruments

  • Novelty & Gag Toys

  • Party Supplies

  • Puppets & Puppet Theatres

  • Puzzles

  • Remote & App-Controlled Toys

  • School Supplies

  • Soft Toys

  • Sport & Outdoor

  • Toy Vehicles

10. Scooba

The SCOOBA stuffed toy is made from non-toxic materials to ensure that every bit is safe. Their super soft toy is the perfect size for kids to take in the car, on the plane, in their bags or to play at home. Soft and cuddly toys guarantee safe to use for your child. Their soft plush toys are made of high-quality plush fabric, filled with soft fibre and realistic style. Their super soft stuffed animal is a perfect gift for kids or your loved ones for any occasion such as birthdays, holidays, parties, accessories, Christmas, Valentine's Day, home decoration, themed parties and more. This plush toy offers plenty of entertainment for kids. It is machine/hand washable, but remember to dry it completely in the sun often to keep the plush soft.

Key Highlights

  • Made from non-toxic materials

  • Provides the perfect size for kids

  • Machine/hand washable

  • Perfect gift for kids or your loved ones

Product Categories

  • Plush Pillows

  • Stuffed Animals

  • Baby & Toddler Toys

  • Learning & Education

  • Soft Toys

11. Aurora

Aurora World, which was founded in 1981, is a reputable leader in the character and content industries as well as a global leader in plush toys and premium gift items. Aurora World offers a wide variety of branded and authorised products for both kids and adults. The company offers its product lines through a wide range of retailers, including significant zoos, department stores, upscale toy stores, top gift chains, hospital gift shops, elegant florists, candy stores, and gift/stationery stores globally. Aurora is renowned in the sector for its extraordinarily high-quality goods, various services, and affordable prices.

Key Highlights

  • Offers an extensive collection of authorised products

  • Shipping boxes are made from recycled materials

  • Provides incredibly high-quality products

Product Categories

  • Soft Toys

  • Sport & Outdoor

  • Toy Vehicles

  • Model Building Kits

  • Model Train & Railway Sets

  • Musical Toy Instruments

  • Novelty & Gag Toys

  • Party Supplies

  • Puppets & Puppet Theatres

  • Puzzles

  • Remote & App-Controlled Toys

  • School Supplies

  • Toy Figures & Playsets

  • Arts & Crafts

  • Baby & Toddler Toys

  • Bikes, Trikes & Ride-Ons

  • Building & Construction Toys

  • Collectibles Toys

  • Dolls & Accessories

  • Kids' Dress Up & Pretend Play

  • Electronic Toys

  • Games

12. Lovey Dovey

The kids won't be able to stop cuddling and clutching this plush toy in their arms because it is made of soft fabric and is designed in a pleasing colour. Your kids will love having Lovey Dovey as a companion. These soft toys are very cosy and soft, begging for a warm hug. These cuddly, fluffy toys are made of plush materials and are portable. These incredible soft toys have a huggable body with soft plush, low weight, and attractive appearance. It is an ideal bedside buddy for children who are sleeping. Many people are interested in smaller-sized plush animals than larger ones. As a result stuffed animals for kids' capacity to amuse and educate, get ready to see many smiles and beautiful memories.

Key Highlights

  • Portable

  • Cosy and soft

  • Made of soft fabric

  • Huggable body with soft plush, low weight, and attractive appearance

Product Categories

  • Plush Pillows

  • Stuffed Animals

  • Dolls & Accessories

  • Kids' Dress Up & Pretend Play

  • Electronic Toys

  • Games

  • Learning & Education

  • Marble Runs

  • Model Building Kits

Conclusion

This was all about Best Soft Toy Brands In India. I hope you have received all the information in detail regarding the same. We have tried providing you with each minor detail. However, if you still have any queries, feel free to ask us in our comment section and we will try to resolve your queries as soon as possible. 

Frequently Asked Questions

Q. Which is the best toy brand in India?

A. Disney, Funskool, Barbie, and Chicco are some of the best toy brands in India. 

Q. Which brand is best for soft toys?

A. In this article, we have mentioned all the best brands for soft toys in India along with their price range and product categories. To know more, read the section List Of Best Soft Toy Brands In India.

Q. How do I choose soft toys for my baby?

A. Choose the perfect soft toy for your baby by keeping these seven points in mind:

  • Avoid playing with toys with long strings.

  • Verify any removable parts.

  • Avoid batteries in toys

  • Avoid playing with toys with sharp or pointy edges.

  • Always purchase top-notch toys.

  • Not so little! Not that big!

  • Choose toys made of washable materials at all times.

About Author

author

Ankita

Content Writer

I am eager to assist individuals with understanding different aspects of life through my content. The content that I write has helped many people grow their skills and knowledge. I believe I have a strong relationship with the written words as I love elaborating on minor details with surplus data

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