Amazon has launched online food delivery in India. The service is available in Bengaluru.
Amazon has finally launched its online food delivery operation in India. Amazon Food delivery has started on select locations of Bengaluru. Amazon will allow customers to order food from local restaurants and cloud kitchens. The new service is also helping local restaurants that are not able to serve food at their locations due to the lockdown.
Reportedly, Amazon was planning to launch its food delivery service in March. But the launch was delayed due to the lockdown imposed because of Coronavirus Pandemic.
With its food delivery Amazon may offer special benefits to its Prime members as well. Recently, the e-commerce company made available Prime Gaming service for the members.
Amazon has been exploring alternate revenue streams in the recent past. The company has already expanded to diverse categories such as fintech, entertainment, grocery and more.
Amazon has launched Prime Now and Amazon Fresh in India to sell grocery items in recent years. The company has also expanded its warehouses in several parts of the country. Amazon has a massive delivery chain that will help the food delivery service as well.
With its massive delivery fleet, Amazon can easily start food deliveries and capture the market faster. At a time when existing players are trying to reduce the cash burn.
Amazon Food delivery is launched in four pin-codes in Bengaluru. The buzz around Amazon Food started earlier this year when Uber Eats exited the India market by selling to Zomato. With the exit of Uber Eats Online food delivery suddenly became a duopoly in India.
Due to the pandemic, customers are preferring to cook food in their own kitchens. Online food orders have fallen sharply as the major cities are still under lockdown.
“We are launching Amazon Food in select Bangalore pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar,”
Amazon is starting to offer online food delivery, in Bengaluru. With the launch of Amazon Food, the company is competing with established players such as Swiggy and Zomato.
So far the food delivery market has proved a difficult nut to crack as the consumers are price sensitive. There is a demand for offers and discounts. Also, the order values are much lower than global standards.
The entry of Amazon is expected to shake up the food delivery market in India. Amazon’s entry may once again start price was in the food delivery market.
"Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials. This is particularly relevant in present times as they stay home safe. We also recognize that local businesses need all the help they can get. We are launching Amazon Food in select Bangalore pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar"
Amazon Food is currently available in Whitefield, Bellandur, Marathahalli, and Mahadevapura in Bengaluru. The company has been testing the food delivery service with select restaurant partners in the cities. Amazon has partnered with restaurants and cloud kitchens such as Adiga’s, FreshMenu, Paradise Biryani, Box8, Faasos, and Mad Over Donuts.
Amazon food orders can be placed through Amazon app. The option is currently visible to customers in the live pin codes. Amazon has been testing the food delivery service in India for over six months.
Amazon’s entry into the food delivery market will surely create new challenges for Swiggy and Zomato. Both Swiggy and Zomato are still not profitable and are losing money to acquire new customers and sustain existing ones.
Recently, Zomato acquired Uber Eats’ business in India this year. Other players in the market such as Google-backed Dunzo, which operates in Bangalore may also get affected by the launch of Amazon Food delivery service.
After waiting for months Amazon Food delivery service is finally here. However, the service is currently available only in Bengaluru but we can expect Amazon Food to expand to other cities very soon. With the service, you can grab amazing offers on food as well. The food delivery market is once again expected to create more competition in the market.
Frequently Asked Questions
Is Amazon coming in food delivery?
Amazon has entered the food delivery market in India with the launch of its services in Bengaluru. The e-commerce platform has built a comprehensive product portfolio in India. Amazon already has a presence in grocery, electronics, home products, entertainment, etc.
Does Amazon provide 2-hour grocery delivery?
Amazon is providing two-hour grocery delivery with Amazon Fresh. The company is also providing free 2-hr delivery of grocery and perishables to Prime members through Prime Now App.
When is Amazon Food going to launch in India?
Amazon has already started its food delivery service at select pin-codes in Bengaluru. The service has been launched with select partner restaurants. Amazon Food is also expected to expand to other cities very soon.