Spicejet, a key player in the aviation industry shocked everyone when it announced the tickets at Rs.1 only. Amazed, travellers immediately logged in the website so as to grab one out of the 1,00,000 tickets from the log. Every hope shattered when the small star on the Rs.1 revealed a list of terms & Conditions.

The various conditions which are imposed are :

• The Rs.1 ticket is for one side of  a round trip.

• Booking only through  SpiceJet’s Mobile App for Apple iOS and Google Android

• A total of 1,00,000 one way tickets available

• The cost of ticket i.e. Rs. 1 is excluding taxes and fees.

• July 15, 2015 to July 17, 2015 is the Booking period

• July 15, 2015 to March 31, 2016 is the Travel Period

• Available on selected domestic direct flights only.

​Sanjiv Kapoor, Chief Operating Officer, SpiceJet Ltd said:

“Our Re 1 sale last year shook up the industry. It catalyzed a new approach to pricing in the industry resulting in market growth at record levels, benefitting millions of travelers and stimulating the entire economy in the process. This year the Re 1 sale is back with a twist:as it is based on round-trip purchase where one leg of the journey is at the regular fare. This sale is only available through our mobile app. So hurry, download the app today, because tickets available under this sale are limited.”.

The concern is the criticism which Air India faced when it placed its fare at Rs.100 per ticket. Marketing through attraction and offers is great but too much terms and condition inside the offer create a negative image and a feeling of.. well not good.