Our editorial policy

FreeKaaMaal has helped people in India shop online for 16 years, since 2010: first with deals and coupons, then with cashback, and now with buying guides that answer the questions shoppers ask us most. The site is run by Woost Internet Pvt. Ltd..

Our guides are written and maintained by the FreeKaaMaal Editorial Team, which includes a five-member content team. We publish under the team's name rather than an individual byline, because every guide is the work of several people and the team, not one writer, is responsible for it.

• We use the products ourselves where we can. For example, our team uses Mi (Xiaomi) air purifiers at home, and Coway and Philips purifiers in our office. When a guide includes our own experience, we label it "From our team".
• Specs come from the maker. We take numbers such as CADR, coverage, filter type and warranty from the maker's Indian website, spec sheet or launch announcement. When a figure is only available on a seller's listing, we say so next to it.
• Real owners, with links. We read long-running owner discussions on Indian forums such as Team-BHP and TechEnclave and summarise first-hand experiences in our own words, always with a link to the original post. Posts that read like advertising are left out.
• The cost after you buy. We look up running costs such as replacement filters, because the cheapest product to buy is not always the cheapest to own.
• No lab tests. We don't run a test lab, so we never describe a product as "tested" or "verified" by us. We say exactly where each fact comes from.

Guides are researched and drafted with the help of AI tools, working from the sources above. Every guide is then read, checked and edited by our content team before it is published: they check the facts against the sources, add the team's own experience, and remove anything they can't stand behind. When the team finds a problem, we change the guide before it goes live.

We show the date each guide was last updated, and a short "What changed" note at the end of the guide when we make a meaningful update. Prices change often, so each guide says the date its prices were checked; always confirm the price at checkout.

We recommend products on what they offer a buyer in India: performance for the money, running costs, after-sales support, and what owners and our own team experience. Brands can't pay to be included in a guide or to change their position, and we don't accept free products in exchange for coverage.

Some links in our guides are affiliate links. If you buy after clicking one, the store may pay us a commission; as an Amazon Associate, FreeKaaMaal earns from qualifying purchases. You never pay extra, and commissions don't decide which products we recommend. See how we list offers and how cashback works.

Found a mistake, an outdated price or a broken link? Tell us through our contact page or write to our Grievance Officer, Mr. Deepak Kumar, at legal@freekaamaal.com. We check every report and correct the guide when we're wrong.

Read our guides on the buying guides page.