Ever wondered why you never get the same McDonalds burger from a McD store as you saw in their ads?
Here is the reason why :
According to Hope Bagozzi, Director of Marketing, McDonald’s Canada, the burgers which we see in ads are different than the burgers we get in reality are not different at all. The ingredients are exactly the same, however, the way of clicking a pic is what makes it look different.
Have a look at this awesome video which states the reason behind it.
Sold is what is seen best. Quality is just a pre-nup .