Snapdeal is not selling just apparels, electronics etc. online, but, it is has now stepped into two wheelers. Yes, Snapdeal earlier was in talks with Hero Moto Corp which paved the way for online presence of two-wheelers of Hero Moto Corp.
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According to the sales reports generated by Snapdeal.com, there are nearly 700 bikes which were sold in less than 70 hours. The record also shows that during the peak of the sale, Snapdeal was selling almost one bike per minute. Hero Moto Corp understood the power and reach of online retailing and entered into the battle with no one to compete with in the category as it was first of its own type in the category.
Tony Navin, Senior Vice President, Snapdeal said,
“We are happy to have Hero MotoCorp on board as our partner. Hero MotoCorp is a legendary brand that has provided mobility to millions of Indians with finely engineered two-wheelers for three decades now. The astounding success of the tie up is a testament to Snapdeal.com’s pioneering efforts to bring the automobiles category on the e-commerce domain, which provides Automobile brands instant access to 30 million users across 5000+ cities and towns in India.”
Actually this is not the first time any vehicle manufacturing company has entered into the ecommerce industry as Mahindra allowed buyers to prebook a Scorpio on eBay India, (now on Snapdeal too) but book, not buy. The models sold as part of the Hero launch offer on Snapdeal include the Splendor, Xtreme, Centuro, Optima, Passion, Glamour, Ignitor, Hunk, and the Pleasure scooter.
Anyways, we as Indians have a cling in our mind that "test drive to banta hai" (test drive has to be there) which is a reflection of good sense of shopping we have. It is a great initiative by Hero as if a customer has made a decision of purchasing a bike, he/she will do it without thinking much. Hero is also giving all benefit like warranty and after-sales service, just like its offline buyers get.
Click here to book a two wheeler for yourself.
All Images are from snapdeal.com