Diwali is coming and with it market is ready to allure maximum footfall to the customers. This year, two key online Retailers are set out to face each other in a rampage of discount war.
The Flipkart.com has already done with its Big Billion Day sale whereas Snapdeal is all set to offer big discounts for the diwali season BOGO (Buy one get one). The arch rivals, Snapdeals & Amazon are already mocking flipkart’s big billion sale event. Snapdeal while stating “For others its a big day but for us, today is no different”. Amazon too has been running “mission to mars” sales in which it dedicates itself to provide exclusive (as all of them say it) discount offers.
(Click here to visit diwali season sale of snapdeal.com)
All three of them have spent millions of rupees to promote themselves on Diwali which include T.V. ad too.
Flipkart rivals Amazon India and Snapdeal have been mocking the company’s 6 October sale with campaigns of their own. Snapdeal on Monday ran a campaign with the tagline “For others it’s a big day. For us, today is no different.” Amazon has been running a sale from 4-6 October, calling it the “Mission to Mars” weekend. This change in buying habits of customers, who are now fast getting used to around-the-year discounts on e-commerce sites, is forcing offline retailers to react.
Flipkart rivals Amazon India and Snapdeal have been mocking the company’s 6 October sale with campaigns of their own. Snapdeal on Monday ran a campaign with the tagline “For others it’s a big day. For us, today is no different.” Amazon has been running a sale from 4-6 October, calling it the “Mission to Mars” weekend. This change in buying habits of customers, who are now fast getting used to around-the-year discounts on e-commerce sites, is forcing offline retailers to react.
T.V. commercial by flipkart.com
BOGO ad by Snapdeal.com
Its market and it will of course result in war but none-the-less customers are enjoying most in this price war.
The friction of these two retailers are creating sparks of discounts which is indeed good for customers.
So Lets hope for a better diwali.
