How to compete in the discount & coupon oriented market? Simple, less discounts, more offers or deals, fast delivery. This is what Snapdeal just did after the Amazon’s ‘Prime’ move. Although the news has not been marketed or hyped as much as it could’ve been by the company, but the fact that it is a customer-binding move makes it more amazing than any big billion Sale. 
The new feature is Snapdeal Gold which is a competitive counterpart of Amazon Prime option and Flipkart First option (both of them being paid services). This feature is different as first it is a FREE one and second, it is very simple to claim the following service. Let’s have a look as in what this service is:
Now upgrade your orders to Gold for FREE and get multiple benefits like:
- − Free next day delivery (wherever applicable)
- − Zero Shipping Charges Always
- − Extended Purchase Protection
How does Snapdeal Gold work?
Gold benefits apply on all Snapdeal Fulfilled orders. To avail any applicable benefit on your order just pay for your order using one of these payment modes and your order will automatically be upgraded to Gold at no extra cost.
- − Credit Card
- − Debit Card
- − Netbanking
- − EMI
- − Wallet
When a customer pay for something, they want it with them as soon as possible. This fact, that delivery time frame and delivery cost is more important factor than small discounts and references based users.
