Murf AIPricing, features & deals

What is Murf AI?

Murf AI is a web-based voiceover studio made by Murf Inc. You type or import a script, choose one of its stock AI voices and tune how each line is read — pitch, speed, pauses, emphasis and pronunciation. Then you export the audio, or a video with the voice synced to your images and clips. It also sells AI dubbing and a text-to-speech API.

The problem it targets is narration for business content: training modules, product demos, explainer videos and slide decks. Instead of booking a voice actor and waiting for retakes, a course designer can fix one mispronounced word and re-render just that block. Murf says it began in October 2020 and that more than 300 Forbes 2000 companies use it.

What makes it different from ElevenLabs is focus. Murf is built around a block-by-block editor, add-ons for Canva, PowerPoint and Google Slides, and plans measured in hours of voice rather than credits. The trade-offs: it starts at $29 a month billed monthly, each paid plan has one editor seat, and voice cloning is only offered to Enterprise customers.

How it works

1. 1Type your scriptOr paste it into a project
2. 2Pick and tune a voice200+ voices, pitch, speed, emphasis
3. 3Export the audioUnlimited downloads on paid plans

Key features

• Studio text to speech

  Type or paste a script, split it into blocks and assign a voice to each. Murf lists 200+ voices across 35+ languages on its pricing and home pages. You can give different characters different voices in the same project, which suits dialogue, role-plays and multi-speaker training videos.

• Fine voice controls

  Change pitch, speed and volume, add pauses, fix pronunciation and stress single words. Business adds Emphasis, Variability and 'Say It My Way', where you record a line to guide the delivery. Re-rendering the same text with a new voice or setting doesn't use voice time, so you can experiment freely.

• Video and image timeline

  Import images, video clips and music, then line them up with voice blocks on a timeline. Murf includes royalty-free stock media and background music. You can export just the voice, voice with music, or a full video — handy for explainers and product walk-throughs.

• Canva, PowerPoint and Google Slides

  The Canva app lets you add Murf voiceovers inside your Canva design on any paid plan. PowerPoint and Google Slides add-ons come with Business. Presenters can narrate a deck without leaving the tool they already use.

• AI dubbing (Murf Dub)

  Murf Dub translates and re-voices video or audio while keeping the original voice, timing, background music and effects. Its help centre lists 16 source languages and 23 target languages. Dubbing uses its own credits: 2 per minute per language for automated dubbing.

• Audio to text

  Business includes transcription time (48 hours a year on the annual plan) to turn audio or video into text. You can then edit the script and re-voice it, which helps when updating an old recorded lesson.

• Murf API and Falcon

  Developers can call Murf's text-to-speech API. The Falcon model is aimed at real-time voice agents and costs $0.01 per 1,000 characters; the studio-quality model is $0.03 per 1,000. The API free trial includes $10 of calls with no card needed.

• Voice cloning (Enterprise only)

  Murf offers instant and professional voice cloning, but only through its API for Enterprise customers; it isn't a self-serve Studio feature. Anyone wanting a clone of their own voice on a small budget should look elsewhere.

• Pronunciation library

  Save how brand names, acronyms and technical terms should be said, so every project reads them the same way. On Creator and Business the library is personal; Enterprise shares it across the team, so every editor gets the same pronunciations.

What people use Murf AI for

• 01

  E-learning and compliance training

  Narrate modules, export the audio and drop it into Articulate 360 or Adobe Captivate, which Murf's help centre says works.

• 02

  Narrated presentations

  Add a voiceover to a Canva design, or to PowerPoint and Google Slides decks on the Business plan.

• 03

  Product demos and explainers

  Sync voice blocks to screen recordings and images on the timeline, then export a finished video.

• 04

  YouTube videos

  Murf says paid-plan voiceovers can be used and monetised on YouTube if your script is original.

• 05

  IVR and phone messages

  Murf lists IVR voices as a use case, and its help centre covers downloading telephony-ready projects.

How to get started with Murf AI

1. 1

   Sign up for the free trial

   Create an account with Google, Microsoft, Slack or email; no card is needed. Every new account gets 10 minutes of voice generation time.

2. 2

   Add your script

   Type or paste text into the Studio editor, or import a Word document (PDFs aren't supported). Upload a video if you're voicing existing footage.

3. 3

   Choose and tune voices

   Pick a voice for each block, then adjust pitch, speed, pauses and pronunciation until it sounds right.

4. 4

   Add media and music

   Drop in images, video and royalty-free music, and match them to the voice blocks on the timeline.

5. 5

   Upgrade and export

   Exporting is for paid plans only. On Creator or above, download the voice, the voice with music, or the full video.

Creator or Business?

Both include commercial rights. But Murf tells registered businesses to buy Business, which adds a business licence, PowerPoint and Google Slides add-ons and 4× the voice time.

Freelancer? Creator. Registered company? Murf says Business.

Murf AI pricing explained

Voice time is the length of speech you generate.

Murf Studio plans are measured in voice generation time (VGT): the total length of speech you render. Each time you render a new block or edit its text, that block's length is deducted. Changing the voice, style, pitch, speed, pauses or pronunciation on the same text costs nothing. Projects are a separate limit — 100 on Creator and 500 on Business — and they don't reset monthly; you free up space by deleting old projects.

The free plan has no time limit but gives only 10 minutes of VGT, 10 projects and no downloads or commercial rights, so it's for testing voices. Creator costs $29 a month (2 hours of VGT) or $19 a month billed yearly ($228). Business costs $99 a month (8 hours) or $66 a month billed yearly ($792). Yearly plans get one annual pool (24 or 96 hours) you can use unevenly across months. Some US states add sales tax.

On a monthly plan that renews, unused VGT carries over to the next month only; cancelling loses it. If you run out early, you upgrade or ask support to repurchase your plan. Cancelling keeps paid features until the cycle ends. Refunds are narrow: the terms allow a request only within 24 hours of purchase and if you've used less than 10 minutes of voice time.

Monthly prices in US dollars. Billed yearly: Creator $19/mo ($228) and Business $66/mo ($792).

Apps and integrations

Commercial use, ownership and privacy

Murf's terms say you own the content you submit, and that Murf-created voices can be used for commercial purposes. Its help centre says all paid plans include commercial rights, including monetised YouTube videos, as long as your script is original. The free plan has no commercial rights and no downloads.

Murf asks registered businesses to buy the Business plan for its business licence; Creator's personal licence covers individuals and small-scale commercial work. Broadcast rights for TV networks or radio syndication are Enterprise-only. You can't resell Murf's voices or use them to train another AI model.

Who it's for

• Course creators & L&D teamsNarration for training videos
• Marketers & product teamsExplainers, ads and demos
• PresentersVoiced PowerPoint and Canva decks
• DevelopersFast text-to-speech API

The catches

• Free plan has no downloadsYou can listen, but exporting needs Creator.
• Editing text uses voice timeChanging voice or speed on same text doesn't.
• Companies pay Business ratesMurf points registered businesses to the $99 plan.

Murf AI vs alternatives

Murf AI alternatives

• ElevenLabsLifelike AI voiceovers in 90+ languages, Hindi includedFrom $6/mo
• DescriptEdit your video like a Google DocFrom $24/mo
• HeyGenA talking presenter on screen, no camera neededFrom $29/mo
• CanvaThe free design tool that's hard to outgrowFrom $18/mo

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