HeyGenPricing, features & deals

What is HeyGen?

HeyGen is an AI video platform made by HeyGen Technology, Inc. You write a script, pick an on-screen presenter (an AI avatar) and HeyGen produces a video of that presenter speaking your words, with lip movement matched to the audio. You can use stock avatars or build a 'digital twin' of yourself from a short recording. It runs in the browser, with an iOS app.

Its second big job is video translation. Upload a video, or paste a YouTube or Google Drive link, and HeyGen re-voices it in up to 10 target languages per job, keeping the speaker's voice and optionally re-syncing their lips. For companies, that means one recording can become a Spanish, German and Japanese version without a re-shoot.

What sets HeyGen apart is how much it builds around the avatar: an editor (AI Studio) for scenes, captions and music, a Video Agent that drafts a whole video from one prompt, brand kits and SCORM export for training teams, and an API. Everything paid runs on credits, and different avatar models burn credits at very different rates.

How it works

1. 1Write or paste a scriptOr start from a prompt
2. 2Pick an avatar700+ presenters, or your own twin
3. 3Render and downloadUp to 1080p on Creator

Key features

• Stock AI avatars

  Paid plans include 700+ ready-made presenters (500+ on Free), in different looks and settings. You pick one, give it a script, and it speaks with matching lip movement. It's the fastest way to get a human face on a training clip or product update without filming anyone.

• Digital twin of yourself

  Record at least 2 minutes of continuous footage (1080p at 30fps or better), plus a consent video from the person on camera. HeyGen processes it in roughly 10–20 minutes. After that you can produce new videos of yourself by typing, which saves founders and trainers hours in front of a camera.

• Video translation with lip-sync

  Translate a video into 175+ languages and dialects on paid plans (30+ on Free). Choose Audio Only (4 credits a minute), Speed (6, with lip-sync) or Precision (10, best for side angles and several speakers). Pro and above can proofread the translated script word by word before generating.

• AI Studio editor

  A scene-based editor where you set the avatar, script and voice, then add backgrounds, titles, music and word-by-word captions. Tools inside it can write scripts and generate images or clips. It turns a talking head into a finished, branded video without a separate editing app.

• Video Agent

  Type a prompt and Video Agent drafts a full video with presenter footage, visuals and motion graphics that you can then edit. It's costly in credits — 80 a minute in Standard mode — so it suits first drafts rather than bulk output.

• Voices and voice cloning

  Choose from 1,000+ text-to-speech voices or clone your own; the free plan includes one voice clone. Paid plans add HeyGen Voice usage (up to 10 hours on Creator). A cloned voice keeps translated videos sounding like the original speaker.

• Photo avatars and PPT/PDF to video

  Animate a still photo into a talking presenter, or turn a slide deck or PDF into a narrated video. Free allows up to 3 photo avatars; paid plans are unlimited. Useful when you have course slides already and just need a presenter on top.

• Team, brand and LMS tools

  Business adds a shared workspace, brand kit, SAML/SSO, SCORM export and LMS integrations, plus Zapier, Make, n8n and HubSpot connections. Training teams can publish videos straight into their learning platform, and admins keep billing and brand assets in one place.

• API for developers

  HeyGen's API covers video generation, Video Agent, translation and lip-sync. API usage is billed separately from plan credits, so automations through tools like Zapier, Make or n8n need their own API credits. Budget for both if you plan to automate.

What people use HeyGen for

• 01

  Training and onboarding videos

  Turn written SOPs or slides into presenter-led lessons, then export SCORM files for your LMS on Business.

• 02

  Localising marketing videos

  Translate an existing ad or product video into several languages with the speaker's own voice and lip-sync.

• 03

  Founder and sales updates

  Use a digital twin to send product updates or personalised sales videos without recording each one.

• 04

  Course creation

  Build a full course with one consistent presenter, editing the script later instead of re-filming.

• 05

  Social and UGC-style clips

  Make short avatar videos in portrait format for Reels, TikTok or Shorts — on a paid plan if they're commercial.

How to get started with HeyGen

1. 1

   Sign up free

   Create a HeyGen account; no credit card is needed. Free gives up to 3 videos a month, each up to 1 minute, with a watermark.

2. 2

   Open AI Studio

   Click Create, then Create a Video, and choose landscape or portrait.

3. 3

   Choose an avatar

   Pick a stock presenter, or go to Avatars > New Avatar > Clone a Real Person to build your digital twin.

4. 4

   Write the script and set the voice

   Type what the avatar should say in any language, then adjust the voice's accent, tone and speed.

5. 5

   Add media and captions

   Add backgrounds, titles, music and auto-captions, then generate and download the video.

One video, many languages

Video Translation re-voices existing footage with lip-sync and your cloned voice. Paid plans cover 175+ languages and dialects; Free has 30+.

Film once in English, publish in Spanish, German and Japanese.

HeyGen pricing explained

Credits are HeyGen's single currency; usage depends on model and length.

HeyGen uses credits on paid plans. Credits are a single currency spent on every feature, and the cost depends on the model and video length. For example, an Avatar IV video from video footage costs 31 credits a minute, Avatar V costs 48, and lip-synced translation in Speed mode costs 6. So Creator's 600 monthly credits could be about 100 minutes of Speed translation but only around 19 minutes of Avatar IV video. HeyGen shows the cost before you generate.

Free costs nothing and gives up to 3 watermarked videos a month, up to a minute each. Creator is $29 a month ($24 billed yearly), Pro starts at $49 for 1,000 credits and scales up to 100,000 credits for $4,300, and Business is $149 a month plus $20 per seat. Yearly billing gives two months free. Monthly subscribers keep unused credits for one extra month; yearly subscribers keep them until renewal.

When credits run out, Creator users must upgrade to Pro, and Pro users move to a higher Pro tier; only Business can buy top-ups, at $5 per 100 credits, or turn on auto-reload. Cancelling keeps your plan until the cycle ends, then drops you to Free and unused credits are lost. The terms say payments are non-refundable except where law requires; the help centre says requests within 15 days are reviewed case by case.

Monthly prices in US dollars. Yearly billing gives two months free (Creator works out to $24 a month).

Apps and integrations

Commercial use, ownership and privacy

On paid plans, HeyGen's terms say you own the rights to your input and output. Free-plan videos are limited to personal, non-commercial and internal evaluation use, and may not be sold, sublicensed, redistributed or monetised. Free videos also carry a watermark, which paid plans can remove.

You need permission to use anyone's face or voice. The terms say owning a recording isn't enough to clone a person's voice, and digital twins require an on-camera consent video from the person shown.

Who it's for

• Trainers & course creatorsLessons without filming
• Marketers & sales teamsExplainers and personalised outreach
• Global teamsOne video in many languages
• DevelopersAvatar video via API

The catches

• Free is non-commercialTerms bar ads, client work and monetising.
• Credits vary per videoModel, length and complexity change the cost.
• Business charges per seat$149 a month plus $20 per seat.

HeyGen vs alternatives

HeyGen alternatives

• InVideo AITell it what to cut, and it edits the videoFrom $9/mo
• DescriptEdit your video like a Google DocFrom $24/mo
• ElevenLabsLifelike AI voiceovers in 90+ languages, Hindi includedFrom $6/mo
• CanvaThe free design tool that's hard to outgrowFrom $18/mo

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