CanvaPricing, features & deals

What is Canva?

Canva is an online design and publishing tool for social posts, presentations, documents, videos, websites, whiteboards and print. You start from a template or a blank canvas of any size, then drag in photos, text and graphics. Canva says it launched in 2013 and now has more than 220 million monthly active users in 190 countries, with the product available in 100+ languages.

It has grown well beyond a graphics editor. Docs, Sheets, Whiteboards, Websites, a video editor, email designs, courses and a Social Content Planner all sit in the same account, and designs can be ordered as printed products through Canva Print where it's offered. AI tools — Canva AI and the Magic tools — remove backgrounds, resize a design for every platform, write copy, and generate images and video clips.

What sets it apart from professional design software is the starting point. Canva assumes you aren't a designer: Free includes 1.6 million+ templates and 4.7 million+ stock items, and Pro raises that to 3.6 million+ templates and 141 million+ stock items. That makes it quick for everyday marketing and school work, though people who need precise print or vector control may still want dedicated pro tools.

How it works

1. 1Pick a templateMillions of layouts for every format
2. 2Make it yoursSwap text, photos, colours and fonts
3. 3Download or sharePDF, JPG, PNG or a link

Key features

• Templates for every format

  Free has 1.6 million+ templates and paid plans 3.6 million+, covering social posts, slides, flyers, résumés, videos and more. Every template is fully editable, and you can save your own designs as templates. This is the main reason non-designers get usable results quickly.

• Stock photos, video, audio and fonts

  The library holds 4.7 million+ items on Free and 141 million+ on paid plans. Pro also opens premium collections, including 65,000+ Alamy photos, 100,000+ Artlist videos and tracks, and Disney-character templates. Licence rules apply when you sell designs that use this content.

• Magic Write and Translate

  Magic Write drafts captions, blog copy and other text inside your design, and Translate converts a whole design into 100+ languages while keeping the layout. On paid plans these 'Standard AI' tools don't count toward your monthly AI allowance, subject to fair-use limits.

• AI photo editing

  Background Remover, Magic Eraser, Magic Edit, Magic Expand and Magic Grab let you remove objects, change parts of a photo with a text prompt, extend a background or move an element. They save the trips to a separate photo editor that small teams used to need.

• Video tools

  The video editor adds auto-captions, Beat Sync to cut clips to music, Highlights to pull standout moments from long videos, Enhance Voice to clean up audio and a Video Background Remover. Image to Video and high-quality AI video clips are Premium and Ultra AI tools that draw from your allowance.

• Brand Kits and Magic Resize

  Store your logos, colours and fonts in a Brand Kit — 5 on Pro, 100 on Business — so every design stays on brand. Magic Resize then reformats one design for each social platform or for print in a click, which is where much of the time saving comes from.

• Canva Code

  Describe an interactive piece — a goal tracker, a quiz, a simple portfolio site — and Canva Code builds it without you writing code. You can then style it like any other design. It's a Premium AI tool, so it uses your monthly AI allowance.

• Content Planner and publishing

  Schedule posts to social channels from the Content Planner, or publish videos directly through apps for YouTube and Instagram. Pro and Business also add custom short links for sharing designs.

• Real-time collaboration

  Several people can edit one design together, leave comments and assign tasks. Business adds a shared team workspace, Brand Controls and approvals, so a manager can review designs before they go out.

• Apps Marketplace

  Add-ons extend the editor: import Figma designs, pull in OneDrive files, add GIPHY GIFs, Google Maps or brand logos via Brandfetch. Some third-party apps come with their own limited credits, which Canva support can't top up or refund.

What people use Canva for

• 01

  Social media posts and Reels

  Pick a template, add your brand kit, then Magic Resize one design for every platform and schedule it in the Content Planner.

• 02

  Presentations and documents

  Build slide decks and Docs from templates and present directly from Canva.

• 03

  Small-business print

  Design flyers, menus and business cards, export print-ready PDFs, or order prints through Canva Print where available.

• 04

  Selling templates and print-on-demand

  Creators sell original templates as Canva template links, or t-shirt and mug designs, within Canva's licence rules.

• 05

  Client work for freelancers

  Design ads and posts for clients and transfer the rights in each finished design to one client.

• 06

  Classrooms

  Eligible K-12 teachers and students get Canva Education free, with premium features.

How to get started with Canva

1. 1

   Sign up free

   Create a Canva Free account on the web, or download the app for Windows, Mac, iOS, Android or Chromebook.

2. 2

   Choose a format

   Pick a design type such as Instagram post or presentation, set custom dimensions, or search the template library.

3. 3

   Make it yours

   Swap text, photos, colours and fonts, and upload your own images or logo.

4. 4

   Use the AI tools

   Try Magic Write for copy, Background Remover for photos, or Magic Resize to adapt the design for other formats (Pro).

5. 5

   Share or download

   Invite people to edit or comment, share a link, or download as PDF, JPG or PNG.

Can you sell what you make?

Yes, if the design is original. Canva's licence lets you use Free and Pro content in templates, prints, t-shirts and e-books you sell.

Sell your design, never a Canva photo on its own.

Canva pricing explained

AI tools share a monthly allowance that grows with your plan.

On Canva's US pricing page, Free costs $0, Pro is $18 a month or $144 a year for one person, and Business is $25 a month or $250 a year per person; Enterprise is quoted by sales. Prices exclude tax — in the US, sales tax is added by billing address. Pro is strictly one person per account; Business is billed 'pay as you grow', so you're only charged for teammates who accept an invite.

AI works on two levels. 'Standard AI' tools such as Magic Write and Translate are included on paid plans within fair-use limits. 'Premium' and 'Ultra' AI tools — image-to-video, Canva Code, AI video clips — share a monthly allowance: limited on Free, 10 times Free on Pro and 20 times Free on Business. Canva doesn't publish the allowance as a number of credits. It resets monthly, and when it runs out those tools are unavailable until the reset unless you buy the AI Pass add-on or, on Business, a one-off AI top-up.

Pro and Business come with a free trial, available once per Canva account and once per payment method. During the trial your AI allowance is the same as Free. Plans renew automatically; Canva emails a reminder before a trial ends. If you cancel, the plan runs to the end of the billing cycle and Canva's terms say fees already paid aren't refunded unless the law requires it. Eligible K-12 schools and nonprofits (one team of up to 50 users) can get premium features free.

Monthly prices in US dollars, excluding tax. Yearly billing saves from 16% (Pro $144/yr, Business $250/yr per person).

Apps and integrations

Commercial use, ownership and privacy

Canva's terms say you own the content you upload and Canva never takes ownership of it. Canva's own stock is licensed to you, not owned: you can use Free and Pro content to design and sell original products such as templates, prints, t-shirts and e-books, but never sell Canva content on its own or as stock. Templates containing Pro content may only be sold as Canva template links, not PDFs, and a pixel limit applies to Pro content in e-books.

Images made with Canva's AI tools aren't covered by the content licence; Canva says you can use them for any lawful purpose, including selling them, under its AI Product Terms — but warns that in many countries you may not own the copyright in AI-generated work. Eligible Enterprise customers get AI output indemnity under Canva Shield.

Who it's for

• Social media creatorsPosts, reels and thumbnails fast
• Teachers & studentsSlides, worksheets and projects
• Small businessesOn-brand flyers, ads and menus
• Marketing teamsShared brand kits and approvals

The catches

• Pro is for one personSharing a workspace with a team means Business.
• AI has a monthly capPremium and Ultra AI draw from a shared allowance.
• Prices exclude taxSales tax or VAT is added at checkout.

More AI tools

• ElevenLabsLifelike AI voiceovers in 90+ languages, Hindi includedFrom $6/mo
• HeyGenA talking presenter on screen, no camera neededFrom $29/mo
• EmergentDescribe an app, get a working oneFrom $20/mo
• InVideo AITell it what to cut, and it edits the videoFrom $9/mo

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