After experiencing a downfall in profits with App-only approach and after launches of Flipkart Lite and Snapdeal Lite versions for web based platforms, Myntra is now planning to relaunch its mobile site. According to a Myntra official, : “We are growing strong on the app front. However, all efforts will be pointing towards making the user download the app, We want to keep it contained for our users. There is a New Year sale happening and we will keep evolving. Things will become more mature.”
The comeback plan is not surprising at all because had app-only been the best option, Amazon, Flipkart and Snapdeal would have been only on App by now. According to a report by business-standard - “Online fashion retailer Myntra is shedding its app-only presence and plans to revive its website for shoppers by January, to tap more users. Myntra had taken a lead in going app-only earlier this year, following which many others were shifting their focus as well. This decision of Myntra to return to the website format, while continuing with the app offering, is along the lines of its parent, Flipkart, which chose not to lose the growing number of users who search online for deals. ”
Not only Myntra, but LocalOye, an app based shopping portal is also planning to come back to the world wide web platform to get access to non-app users. Myntra is a premium destination for fashion oriented products and accessories which earlier this year went only on App following the large number of sales coming from smartphones.