India is now shinning like pole star in e-tail industry. From Flipkart to Freecharge, the mood of Indians has shown that the potential of this industry in great. Everyone is doing great, but who is the best? Who among all is the most popular ecommerce brand in India. Kindly acknowledge that online shopping is a part of ecommerce as anything which have a transaction of money through internet is ecommerce. The news came as a shocker but it is true, the most popular ecommerce brand of India is IRCTC. Indian Railway Catering and Tourism Corporation, is a subsidiary of the Indian Railways that handles the catering, tourism and online ticketing operations of the railways, find more information here. In popularity, IRCTC is followed by Flipkart, Snapdeal, Amazon and PayTM. News Source
As per Goonj India Index 2015, IRCTC became number one e-commerce brand of 2015 with 5,256.92 GPM while the LensKart is at the last in the list with 108.70 GPM. THE QUANTA USED IN THE REPORT IS AVERAGE MONTHLY GPM (GOONJ POPULARITY METER) WHERE 1 GPM = ESTIMATED REACH OF 100K ON DIGITAL MEDIA. HERE is the complete list :
- IRCTC
- Flipkart (4,031.62 GPM),
- SnapDeal (2,687.75 GPM),
- Amazon (2,193.68 GPM),
- PayTM (1,806.32 GPM),
- Bookmyshow (1,209.49 GPM),
- Jabong (662.06 GPM),
- Shopclues (662.06 GPM),
- Myntra (541.50 GPM),
- Ebay (442.69 GPM),
- Redbus (361.66 GPM),
- Homeshop18 (241.11 GPM),
- MakeMyTrip (241.11 GPM),
- Spicejet (241.11 GPM),
- Yepme (241.11 GPM),
- ClearTrip (197.63 GPM),
- Junglee (133.00 GPM),
- Mydala (133.00 GPM),
- Yatra (133.00 GPM)
- LensKart (108.70 GPM)
ALL DATA GATHERED HAS BEEN PROCESSED BY THE GOONJ SOCIAL ENGINE TO EVALUATE RELEVANCE AND APPLY WEIGHTAGES BASED ON THE PLATFORM AND THE SOURCE, TO DERIVE ESTIMATED OVERALL REACH FOR THE BRAND, INDIVIDUAL AND THE KEYWORD. Read the full report by Goonj
