It’s no secret that beauty trends come and go. But what if some of them never truly fade away?

This is certainly the case when it comes to ‘90s beauty, which has seen a major resurgence lately. 

From denim jackets to neutral-toned eyeshadows and matte lips, the ‘90s are back in full swing—and we can’t get enough. But why is this era so highly sought after? 

In this article, we’ll dive deep into the reasons behind our renewed obsession with ‘90s beauty and how it’s influencing today’s trends.

The History of '90s Beauty

The '90s was a decade of big hair, bold makeup, and strong brows. From the supermodel era to the rise of the Spice Girls, there was no shortage of style inspiration in the '90s. And while some trends from the decade (hello, neon eyeshadow!) have since fallen out of favour, many '90s beauty looks are making a comeback.

Big hair was all the rage in the '90s, thanks in part to shows like Beverly Hills 90210 and Melrose Place. Teased updos and clip-in extensions were everywhere, and women weren't afraid to experiment with color either. Highlights were popular, as were lowlights and even two-toned hair colors.

Bold makeup was also big in the '90s. Smoky eyes were all the rage, as were dark lipsticks and brightly colored eyeliners. Women weren't afraid to experiment with their makeup, and colorful looks were everywhere.

Strong brows were also a major trend in the '90s. Thanks to stars like Drew Barrymore and Gwen Stefani, thick brows became all the rage. Women began filling in their brows with pencils or powder to create a fuller look, and many even had permanent eyebrows tattooed on.

The Comeback of '90s Beauty

There's no denying that '90s beauty is having a moment. From the resurgence of chokers and slip dresses to the popularity of grunge-inspired makeup, it's clear that we're all nostalgic for the decade of minimalism.

But what is it about '90s beauty that has us so obsessed? Is it the simplicity of the trends? The cool, effortless attitude? Or maybe it's just because we can't get enough of those supermodel brows.

Whatever the reason, one thing is for sure: '90s beauty is back and we love it! 

Here are a few reasons why:

1. Less is more. In the '90s, less was definitely more when it came to makeup. A natural look was always in style, and heavy contouring was a big no-no. This focus on simplicity has been making a comeback in recent years, as women are ditching their complicated beauty routines in favor of a more au naturel look.

2. Brows are everything. Cara Delevingne may be credited with making big brows cool again, but they were actually first made popular by supermodels like Cindy Crawford and Naomi Campbell in the '90s. These ladies knew that thick, well-groomed brows were key to achieving a polished look – and we couldn't agree more!

3. Grunge is chic. We all know that grunge fashion made a major

The Future of '90s Beauty

It's no secret that the '90s are having a moment right now. From fashion to beauty, everything from the decade is making a comeback. And while some '90s trends (like chokers and acid-wash denim) are better left in the past, others (like brown lipstick and body glitter) are more relevant than ever.

So what does the future hold for '90s beauty? We asked a few experts to weigh in on what trends from the decade will still be going strong in 2018 and beyond.

Here's what they had to say:

1. Bold Lipstick Colors

Remember when everyone was obsessed with dark, vampy lipsticks in shades of burgundy and plum? Well, those colors are still going to be big in 2018. "Bold lipstick colors were definitely a staple of '90s beauty, and I think they'll continue to be popular," says makeup artist Kayla Boyce. "They're perfect for fall and winter, and they really make a statement."

2. Brown Lipstick

Brown lipstick was another '90s trend that's making a comeback in a big way. "It's a great alternative to red if you're looking for something a little different," says Boyce. "And it works well on all skin tones." If you're not sure how to wear brown lipstick, start by trying it with a nude eye or smoky eye for an evening look.

Conclusion

In conclusion, the '90s beauty trend is here to stay. With its vibrant colors, daring looks, and innovative products, it’s no wonder why we’re all obsessed with it once more! Whether you have a love for lip liner or can't get enough of glossy eyeshadow looks, there are plenty of fun ways to incorporate 90s style into your everyday makeup routine. So grab your favorite '90s-inspired pieces and start experimenting today – you won't regret it