paytm ad

Paytm’s new Ad touches the Dream wire of corruption infected Indian system

paytm ad

Paytm has been touching social issues in its recent ads, from an earlier ad where a relative transfer a few Paytm bucks to this ad which shows the dream of every common man in India, Paytm has been glowing a step ahead in terms of brand projection while connecting itself to social dreams.

Here, in this new ad, Paytm has shown what a cashless nation would be. More or less, what a cashless & corruption-less nation would be. There are 3 parts in the ads. First part shows a typical Sharmaji-Guptaji Govt. official stereotype taking ‘vada-paw’ as a token of friendship, not as a bribe. Second part shows a traffic police constable and the third part goes with the donation scene in an Indian education institute, where the donation actually is a box full of books.

The ad is touching and is successful in propagating the brand proposition (which is Paytm Wallet) taking the date of release as Indian Independence Day. have a look at the ad :

Shekhar Kumar

Digital Marketing Associate at FreeKaaMaal.com
Shekhar is working as Digital Marketing Associate at FreeKaaMaal. He is a MBA graduate who loves to write on interesting topics related to Tech and online Shopping . He is always up for dessert and an interesting conversation.