Have you seen the latest ad of Paytm? If not then have a look right here. The ad is a beautiful synchronization between a story and the product. The association with daily life and functionality of the Paytm product (Wallet) is as beautiful as it could be. The ad does not ‘force’ or ask to download an app but it shows the ‘use’ of having Paytm with us on everyday basis ergo the solution of a genuine problem.
Have a look at the ad here :