Google or Facebook are heavily used for marketing various products and brands, most of them being of ecommerce companies. Hence keeping this in light, Facebook has planned earlier that it will introduce a new feature which would allow Facebook users to shop on their favorite shopping site without leaving Facebook. It will be soon tested and is expected to release initially on its app.
Why mobile app?
The reason of planting this amazing option only on app is not due to the large number of users, but it is due to the three-quarters of the total revenue which Facebook drives from mobile. Another reason being the fact that largest number of online shoppers are from mobile.
According to an online post, the leading social networking site said : “On Facebook, we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands, We want to build native experiences that make it easier for both people to discover products on mobile and businesses to drive more sales.”
The social networking giant is planning to test this new feature in coming weeks. According to the new feature, the users can “discover, share and purchase” products which they love.
How would it happen?
We have estimated the process like this – The sale on Facebook would happen in a smart way. An etailer will upload the description of product and a buy button on its Facebook page. Once the customer click on ‘Buy’ button, a name, address etc. details form would appear and a payment gateway will pop up and customers can make the purchase on it. All the transaction will go to seller but a part of it as commission would go to Facebook. The delivery and other purchase related after-sale services would be handled by the etailer itself.
It is a nice move indeed where a customer will get out of haze of drifting across app and tabs and Facebook will get revenue from ads and online transaction (maybe).