Amazon India to reach $81 bn GMV by 2025

Amazon India to reach $81 bn GMV by 2025, currently loses $1 bn a year: BofA-ML report

BENGALURU: Amazon's India unit will account for over a fifth of the Americanonline retail giant's total international sales by 2025, hitting $81 billion in gross merchandise value (GMV) and $2.2 billion in operating profits. The Indian market will be Amazon's largest after market after home base US, said a recent report by Bank of America Merrill Lynch.

But the report also said that homegrown market leader Flipkart will continue to be on the top spot, even as the Jeff Bezos founded company closes the gap. The report said that Amazon's GMV market share will improve to 37% by 2019 from 21% in 2015, close behind Flipkart's 44% market share. It expectsSnapdeal's market share to fall from 14% in 2015 to 9% by 2019.

The report, dated September 13, also said that Amazon is losing $1 billion in India annually right now. It estimates India GMV in 2015 at $3.7 billion which the report says will increase to $5.5 billion in 2016.


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