749 days ago 1806 Views
Lava is the latest Indian smartphone brand to mark its comeback in India with its new Z series of smartphones. But Lava is taking a slightly different approach. One, it is only focusing on the budget segment, and two it is offering customers the ability to customise and upgrade their device. The latter is truly unique in the smartphone segment.
Under its ‘My Z’ and ‘ZUp’ services, Lava is hoping to stand apart from the competition in the specifications driven Indian smartphone market. It also claims the phones are entirely made and designed in India.
Lava has launched two new services in the form of the brand’s My Z and ZUp plans. My Z lets users build their own Lava Z-series phone by choosing their own specifications like RAM, internal storage and even the camera setup, though there are fixed options in this mix.
The ZUp plan allows users of the Lava Z2, Z4, Z6 and My-Z phones to upgrade the RAM/internal storage of their phones within the first year of the purchase at a minimal cost.
“You don’t need to produce so many variants at one go. This (also) gives a good idea of what consumers are looking for, rather than producing multiple preset storage variants, and putting all of them in the market,”
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