Imagine if you visit a shop, and the shopkeeper demands you to wear a certain type of clothes in order to enjoy a particular sale it has to offer on its products. What would you do? Would you comply to the demand? The reason for the dress code is the ease you may feel while shopping. This is something what an App-only model is. Myntra, an online fashion e-tailer, went app only last year when some of the “brilliant” analysts and senior management calculated the mobile as the future and the App is the only path for great customer experience which would culminate into great revenue. I mean, seriously!?!

What’s the News about Myntra?

Myntra’s App only strategy has failed completely (harsh words but true) and the relaunch of the desktop site will serve as the final nail in the coffin to the strategy which has costed not less that millions of dollars of potential revenue in the past year. According to Myntra, Desktop site will be relaunched on 1st June, 2016.

According to Myntra’s CEO Mr.Ananth Narayanan :

” The premises of going on an app only strategy were based on mobiles being personal devices that enable a tailored experience unlike desktops and that mobiles are the future of computing devices. At Myntra, we’ve always believed in taking bold calls and pushing innovation forward. We tried to do this last year because we thought we can offer consumers a much better experience on the mobile. While that is still true that the mobile experience is far superior to the web, we have recognized that some consumers still want the option to shop on the web and we are humble enough to listen to our customers. ”

Relaunch or Launch?

It is actually a relaunch because Myntra once had a mobile site and a Desktop site which was shut down in March 2015 and in May 2015 respectively, in an attempt to dominate mobile app-commerce. Myntra has set a target of generating annualized gross sales of $1 billion by March 2017; currently, its annualized gross sales are $500-600 million. Gross sales exclude discounts and product returns. For instance, in the year ended 31 March 2015, Myntra’s actual revenue was Rs.758 crore while its annualized gross sales were $350-400 million at that time. Losses for that year at the Bengaluru-based firm tripled to Rs.1,126.60 crore, according to the documents filed with the Registrar of Companies.

With inputs from Livemint

You may also like to Read 10 things that ruled online shopping in 2015

The post Myntra will launch desktop site on 1st June, 2016. Finally, back to sense! appeared first on FreeKaaMaal Blog.

There are various ecommerce sites to shop fashion products online. However a few of them are best among them:

Let's have a look on the best sites to buy fashion products in India:

1. FashionAndYou.com : 

The site is an amazing online destination for all shoppers in love with fashion. You will find a wide range of products on the site and as the name says, it is all about fashion and you. The site started back in 2010 and since it has made a strong base of 5.7 million people. The coupons and offers fashionandyou gives are amazing and will push you to buy from it.

2. Jabong.com

Jabong is the second name of online fashion in India. The site provides an amazing array of categories and products with a lot of discount coupons and offers on its various products. These Jabong promocodes are specially for the products which are very high in demand. 

3. Koovs.com

KOOVS is highly inspired by international standards and trend allotment. It is unique in itself as it focus on the moment fashion products. The products are very reasonable and highly appriciated for the style statement they reflect. It launches about 150+ products each week across beauty and fashion categories. 

4. Myntra.com

Myntra, acquired by Flipkart now, has been deemed the king of all the fashion apparels sites in India. The site is highly popular in India due to its wide range of variety, large number of categories and a very large cult following. 

5. YepMe.com

This site was launched in August, 2011 with a tagline of being India's largest fashion brand with services over 1000 cities and approx 500,000 units of sales per month. The mission is vey focused and brilliant, it says 'to democratize fashion in India'.

6. Fashionara.com

If you wish to attain maximum shine out of you, Fashionara is for you. This is a brilliant and highly sophisticated site with a lot of categories and products to shop from. Fashionara will redifine the style element in you

Other honorable mentions are AmericanSwan.com, Zovi.com, HomeShop18 and many more.

The post Top E-commerce sites to buy fashion products in India and why? appeared first on FreeKaaMaal Blog.