We have earlier discussed about 'Micromax Yu' (Read Here about Micromax Yu). The handset would be launched tomorrow on 18th December, 2014.
Company has sent media Invites stating : 

 “Since time travel is not an option, block your date for 18.12.2014. Play God” As mentioned above, Cyanogen has teamed up with Micromax in an exclusive tie-up where the former will only support Micromax’s forthcoming YU smartphones. In other words, the company said that it will not support “any other devices shipping to India running on Cyanogen.”

Truth to be told, Micromax is already in a law-war with OnePlus pertaining to the exclusive tie-up of Cyanogen in India. The interesting fact is that the OnePlus One was launched in India through Amazon only. 

Anyways Yu have been extensively promoted and is enjoying a dedicated webpage and a dedicated Facebook page with more than 100,000 likes on it. You can also visit Amazon's exclusive page for it to subscribe. 

Recent tweet from Amazon India stated the launch of the smartphone in the market. 

Are you ready to activate God mode yet? #ComingSoon @ http://t.co/0VHy3kzXsh #AmazonExclusive pic.twitter.com/cifIznwqCd

— Amazon.in (@amazonIN) December 16, 2014

We must be thinking about this so called 'Play-God' stuff. Actually,as per as the company, you can create you own theme while using the smartphone. So, you will be having a smartphone which will be exactly as you want it. 

A ban on Xiaomi and OnePlus will surely put up a sense of confidence of the customers in Micromax Yu. However, no one can predict the market, as the real God of market is customer itself. 

Best of Luck 'Yu'.