Mirinda launches unique campaign “Holi Hamper Jeetne ka funda, Ghar pe Rakho Mirinda” offering Holi Hamper worth Rs. 1000 each to 1000 consumers across the select cities in Punjab & Haryana.

Mirinda, the most popular orange drink from the PepsiCo has launched a unique consumer initiatives in Punjab & Haryana, celebrating the fun associated with Holi.

Coming a month ahead of the festivities, the program offers an opportunity for consumers to win a Holi Hamper worth Rs. 1000/- each by simply keeping a bottle of Mirinda at their home. The Holi Hamper contains elements that the consumers can use to make their Holi fun filled: A Silver coin worth Rs. 500, 1 Mirinda T-shirt, 5 packets of gulal, 2 Pitchkaris & 2 Mirinda Slim cans.

Consumers have to register their name & address at number, 56677. As a part of this campaign Mirinda squads will visit the registered households to find Mirinda (any pack size) at home and then they will reward the household with Holi Hamper Rs. 1000/-. There are 1000 hampers to be won. As many as 900 winners will be selected through the Mirinda squad visit, and another 100 winners will be chosen from household visits organized by a partner radio channel.

This is the first ever consumer campaign in the state for the brand with a complete 360 degree approach, with the contact points extended on Radio, print, and point-of-sale communication. The campaign will be valid till February 28th, 2010.

for more information and T&C visit pepsiCo India website at http://www.pepsiindia.co.in